Question 1

Which of the following is a disadvantage associated with licensing?

Accepted Answer

A) increase of profit potential 
B) creates its own competition 
C) complete control of the product 
D) lower wages and prices 
A) increase of profit potential 
B) creates its own competition 
C) complete control of the product 
D) lower wages and prices

Question 2

Briefly describe the General Agreement on Tariffs and Trade (GATT).

Accepted Answer

The answer of Briefly describe the General Agreement on Tariffs...

Question 3

A joint venture in international marketing is:

Accepted Answer

A) contracting with a foreign firm to manufacture products according to certain specifications. 
B) having a company handle its own exports directly, without intermediaries. 
C) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
D) when a foreign company and a local firm invest together to create a local business. 
A) contracting with a foreign firm to manufacture products according to certain specifications. 
B) having a company handle its own exports directly, without intermediaries. 
C) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
D) when a foreign company and a local firm invest together to create a local business.

Question 4

The Dutch lead the world in the cut-flower industry because of their research in flower cultivation, packaging, and shipping-not because of their weather. This is an example of________ in their competitive advantage as a nation.

Accepted Answer

A) demand conditions 
B) factor conditions 
C) socio-cultural conditions 
D) structural conditions 
A) demand conditions 
B) factor conditions 
C) socio-cultural conditions 
D) structural conditions

Question 5

Back translation is:

Accepted Answer

A) translating words from one foreign alphabet into another. 
B) retranslating a word or phrase into the original language using a different interpreter to catch errors. 
C) recording the spoken word into a foreign transliteration. 
D) recording the hidden meaning behind the written term. 
A) translating words from one foreign alphabet into another. 
B) retranslating a word or phrase into the original language using a different interpreter to catch errors. 
C) recording the spoken word into a foreign transliteration. 
D) recording the hidden meaning behind the written term.

Question 6

Which of the following statements about Canadian gross domestic product (GDP)is NOT true?

Accepted Answer

A) Canada exports over 35% of GDP, making it an important trading nation. 
B) The three largest importers of Canadian goods and services are the United States, Japan and the European Union (EU). 
C) Canada's gross domestic product is valued at over $1.75 trillion. 
D) Canada exports over 50% of GDP, making it an important trading nation. 
A) Canada exports over 35% of GDP, making it an important trading nation. 
B) The three largest importers of Canadian goods and services are the United States, Japan and the European Union (EU). 
C) Canada's gross domestic product is valued at over $1.75 trillion. 
D) Canada exports over 50% of GDP, making it an important trading nation.

Question 7

Which of the following is an advantage inherent in the use of licensing?

Accepted Answer

A) high risk 
B) high entry costs 
C) the ability to gain information about the dynamics of the market 
D) increased employment in the company licensing its brand or technology 
A) high risk 
B) high entry costs 
C) the ability to gain information about the dynamics of the market 
D) increased employment in the company licensing its brand or technology

Question 8

The world's largest manufacturer of peppermint candy canes was in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions (as existed in the U.S.)on the amount of sugar that can be brought into the nation. The movement of this U.S. business to Mexico was caused by a(n)________established by the U.S.
Government.

Accepted Answer

A) excise tax 
B) quota 
C) tariff 
D) blocked currency 
A) excise tax 
B) quota 
C) tariff 
D) blocked currency

Question 9

Briefly describe the concept of economic espionage. Give an example.

Accepted Answer

The answer of Briefly describe the concept of economic espionage....

Question 10

The PRS group maintains a website that can be used to determine:

Accepted Answer

A) whether consumers in different countries like American products. 
B) a list of all companies in each country. 
C) the tariffs of each country. 
D) a country's political risk ratings. 
A) whether consumers in different countries like American products. 
B) a list of all companies in each country. 
C) the tariffs of each country. 
D) a country's political risk ratings.

Question 11

Those in favour of protectionism would never say that protectionism:

Accepted Answer

A) discourages economic dependency on foreign countries. 
B) helps reduce tariffs and quotas. 
C) encourages the development of domestic industries. 
D) protects a nation's political security. 
A) discourages economic dependency on foreign countries. 
B) helps reduce tariffs and quotas. 
C) encourages the development of domestic industries. 
D) protects a nation's political security.

Question 12

If your primary motive were to raise prices on imports, would you use tariffs or quotas? Why?

Accepted Answer

The answer of If your primary motive were to raise...

Question 13

The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ________in the foreign country.

Accepted Answer

A) without paying import duties 
B) without paying export duties 
C) through an intermediary 
D) in violation of a quota 
A) without paying import duties 
B) without paying export duties 
C) through an intermediary 
D) in violation of a quota

Question 14

All of the following are suitable reasons why Target entered Canada except:

Accepted Answer

A) understanding that numerous Canadians cross-border shop at Target stores 
B) large Canadian market potential 
C) declining customer satisfaction in the USA 
D) adoption of NAFTA by Canada and the USA 
A) understanding that numerous Canadians cross-border shop at Target stores 
B) large Canadian market potential 
C) declining customer satisfaction in the USA 
D) adoption of NAFTA by Canada and the USA

Question 15

One major difference between contract assembly and contract manufacturing is that the domestic firm ships ________to the foreign firm.

Accepted Answer

A) products to sell locally 
B) products to sell internationally 
C) product components 
D) technical specifications 
A) products to sell locally 
B) products to sell internationally 
C) product components 
D) technical specifications

Question 16

A Canadian bicycle manufacturer has formed an agreement with a firm in Thailand for them to build bikes according to detailed specifications. The Canadian firm is operating under which pretense:

Accepted Answer

A) contract manufacturing. 
B) indirect manufacturing. 
C) licensing. 
D) foreign manufacturing. 
A) contract manufacturing. 
B) indirect manufacturing. 
C) licensing. 
D) foreign manufacturing.

Question 17

Why might an upstart firm developing a new type of landing gear want to locate in Quebec's advanced aerospace cluster, home to firms such as Boeing, Bombardier, Pratt & Whitney, and Rolls Royce?

Accepted Answer

A) demand conditions 
B) company structure, strategy, and rivalry 
C) factor conditions 
D) related and supporting industries 
A) demand conditions 
B) company structure, strategy, and rivalry 
C) factor conditions 
D) related and supporting industries

Question 18

When General Mills and Nestlé formed 'Cereal Partners Worldwide,' they created a(n)

Accepted Answer

A) restraint of trade 
B) oligopoly 
C) strategic alliance 
D) monopoly 
A) restraint of trade 
B) oligopoly 
C) strategic alliance 
D) monopoly

Question 19

Coca-Cola views their business of selling soft-drinks in the North American market very different in comparison to their views of selling soft-drinks in India. Coca-Cola would be viewed as a(n):

Accepted Answer

A) multinational firm. 
B) economic intruder. 
C) foreign exploiter. 
D) international firm. 
A) multinational firm. 
B) economic intruder. 
C) foreign exploiter. 
D) international firm.

Question 20

Briefly describe what is meant by economic infrastructure and give an example of how each element of it may affect marketing plans.

Accepted Answer

The answer of Briefly describe what is meant by economic...

Which of the following is a disadvantage associated with licensing?

Briefly describe the General Agreement on Tariffs and Trade (GATT).

A joint venture in international marketing is:

The Dutch lead the world in the cut-flower industry because of their research in flower cultivation, packaging, and shipping-not because of their weather. This is an example of________ in their competitive advantage as a nation.

Back translation is:

Which of the following statements about Canadian gross domestic product (GDP)is NOT true?

Which of the following is an advantage inherent in the use of licensing?

Briefly describe the concept of economic espionage. Give an example.

The PRS group maintains a website that can be used to determine:

Those in favour of protectionism would never say that protectionism:

If your primary motive were to raise prices on imports, would you use tariffs or quotas? Why?

The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ________in the foreign country.

All of the following are suitable reasons why Target entered Canada except:

One major difference between contract assembly and contract manufacturing is that the domestic firm ships ________to the foreign firm.

A Canadian bicycle manufacturer has formed an agreement with a firm in Thailand for them to build bikes according to detailed specifications. The Canadian firm is operating under which pretense:

Why might an upstart firm developing a new type of landing gear want to locate in Quebec's advanced aerospace cluster, home to firms such as Boeing, Bombardier, Pratt & Whitney, and Rolls Royce?

When General Mills and Nestlé formed 'Cereal Partners Worldwide,' they created a(n)

Coca-Cola views their business of selling soft-drinks in the North American market very different in comparison to their views of selling soft-drinks in India. Coca-Cola would be viewed as a(n):

Briefly describe what is meant by economic infrastructure and give an example of how each element of it may affect marketing plans.

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 7: Reaching Global Markets

Which of the following is a disadvantage associated with licensing?

Briefly describe the General Agreement on Tariffs and Trade (GATT).

A joint venture in international marketing is:

The Dutch lead the world in the cut-flower industry because of their research in flower cultivation, packaging, and shipping-not because of their weather. This is an example of________ in their competitive advantage as a nation.

Back translation is:

Which of the following statements about Canadian gross domestic product (GDP)is NOT true?

Which of the following is an advantage inherent in the use of licensing?

Briefly describe the concept of economic espionage. Give an example.

The PRS group maintains a website that can be used to determine:

Those in favour of protectionism would never say that protectionism:

If your primary motive were to raise prices on imports, would you use tariffs or quotas? Why?

The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ________in the foreign country.

All of the following are suitable reasons why Target entered Canada except:

One major difference between contract assembly and contract manufacturing is that the domestic firm ships ________to the foreign firm.

A Canadian bicycle manufacturer has formed an agreement with a firm in Thailand for them to build bikes according to detailed specifications. The Canadian firm is operating under which pretense:

Why might an upstart firm developing a new type of landing gear want to locate in Quebec's advanced aerospace cluster, home to firms such as Boeing, Bombardier, Pratt & Whitney, and Rolls Royce?

When General Mills and Nestlé formed 'Cereal Partners Worldwide,' they created a(n)

Coca-Cola views their business of selling soft-drinks in the North American market very different in comparison to their views of selling soft-drinks in India. Coca-Cola would be viewed as a(n):

Briefly describe what is meant by economic infrastructure and give an example of how each element of it may affect marketing plans.

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters