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During the 1994 Soccer World Cup, Both McDonald's and Coca-Cola

Question 200

Multiple Choice

During the 1994 soccer World Cup, both McDonald's and Coca-Cola made the mistake of reprinting the Saudi Arabia flag, which includes sacred words from the Koran, on disposable packaging used in promotions. The uproar over this misuse of ________ forced a recall of the offending items.


A) ethics
B) values
C) morals
D) cultural symbols

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