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Since Global Marketing Is Affected by Economic Considerations, a Scan

Question 43

Multiple Choice

Since global marketing is affected by economic considerations, a scan of the global marketplace should include each of the following EXCEPT:


A) an assessment of education and literacy rates in different countries.
B) a comparative analysis of the economic development in different countries.
C) determination of consumer income in different countries.
D) an assessment of the economic infrastructure in the countries.

Correct Answer:

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