Exam 10: Consumer Choice and Behavioral Economics

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The income effect of a price change refers to

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Behavioral economists examine choices that consumers make that are not economically rational. Economists generally assume that people are rational; that is, they weigh the benefits and costs of an action and choose an action only if the benefits outweigh the costs. Why do consumers not act rationally when the result is that they make themselves worse off?

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A network externality causes firms to sacrifice profits in the short run in order to satisfy their customers and increase their long-run profits.

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What is a Giffen good?

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In the ultimatum game, allocators usually offer recipients at least a 40 percent share of the money, and recipients almost always reject offers of less than a 10 percent share. Which of the following does not explain why allocators offer recipients a relatively generous share and why recipients reject meager offers?

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All but one of the following people were awarded a Nobel prize for their contributions to experimental economics and their explorations of the influence fairness has on consumer decision-making. Which person did not receive a Nobel Prize for this work?

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What is an indifference curve? Why can indifference curves never cross?

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If by purchasing more apples and fewer oranges you increase your total utility, then apples must be cheaper than oranges.

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Suppose Barry is maximizing his utility from consuming used paperback novels and audio books. The price of a used novel = $4 and the price of an audio book = $8. If the marginal utility of the last novel was 32 units of utility (utils) what was the marginal utility of the last audio book purchased?

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Economists have used the ultimatum game and the dictator game in experiments designed to determine

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Many people leave their servers tips in restaurants, even when they are not likely to visit the restaurant again. This is evidence that

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If a consumer receives 22 units of marginal utility for consuming the first can of soda, 20 units from consuming the second, and 15 from the third, the total utility of consuming the three units is

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Figure 10-3 Figure 10-3   Bettye Babylon does not charge admission to her arboreal estate, the Hanging Gardens. Due to space limitations, Bettye only allows 200 visitors per day at her estate. The figure represents the supply and demand for admission to the Hanging Gardens. -Refer to Figure 10-3. At a price of ________, there is neither a shortage nor surplus of tickets. Bettye Babylon does not charge admission to her arboreal estate, the Hanging Gardens. Due to space limitations, Bettye only allows 200 visitors per day at her estate. The figure represents the supply and demand for admission to the Hanging Gardens. -Refer to Figure 10-3. At a price of ________, there is neither a shortage nor surplus of tickets.

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Once a product becomes established, network externalities may create ________ costs that make consumers reluctant to buy a new product with better technology.

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The demand curve for a Giffen good slopes upward.

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A common mistake made by consumers is the failure to take into account the monetary costs of their actions.

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What is the endowment effect?

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The slope of the indifference curve is referred to as

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If your total satisfaction increases when you consume another unit, your marginal utility must be

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The substitution effect of a decrease in the price of movie tickets results in

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