Exam 10: Consumer Choice and Behavioral Economics

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Economists have used ________ and ________ in experiments designed to determine whether consumers care about fairness when they make decisions.

(Multiple Choice)
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Which of the following is a common mistake consumers commit when they make decisions?

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A sunk cost is a cost that has already been paid and cannot be recovered.

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What is an indifference curve?

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The income effect due to a price decrease will result in an increase in the quantity demanded for

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Suppose you pre-ordered a non-refundable movie ticket to Avengers: Infinity War. On the day of the movie you decide that you would rather not go to the movie. According to economists, what is the rational thing to do?

(Multiple Choice)
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The substitution effect of an increase in the price of peaches is

(Multiple Choice)
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If preferences are transitive, indifference curves

(Multiple Choice)
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During a study session for an economics exam with three other students, Peter Daltry commented on an example of a consumer who had to decide on number of slices of pizza and cups of Coca-Cola he would consume. Peter explained that "To maximize his utility this consumer must equate the marginal utility per dollar for pizza and Coca-Cola." Was Peter's analysis correct?

(Multiple Choice)
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Table 10-2 Table 10-2    Table 10-2 above shows Keira's utility from soup and sandwiches. The price of soup is $2 per cup and the price of a sandwich is $3. Keira has $18 to spend on these two goods. -Refer to Table 10-2. Holding prices constant, when Keira's income changed from $18 to $23, what happens to her total utility and to the marginal utilities of the last cup of soup and the last sandwich purchased? Table 10-2 above shows Keira's utility from soup and sandwiches. The price of soup is $2 per cup and the price of a sandwich is $3. Keira has $18 to spend on these two goods. -Refer to Table 10-2. Holding prices constant, when Keira's income changed from $18 to $23, what happens to her total utility and to the marginal utilities of the last cup of soup and the last sandwich purchased?

(Multiple Choice)
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There are two conditions necessary for a consumer to maximize her utility. One is that the marginal utilities per dollar spent on each good and service consumed are equal. What is the other condition?

(Multiple Choice)
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Table 10-2 Table 10-2    Table 10-2 above shows Keira's utility from soup and sandwiches. The price of soup is $2 per cup and the price of a sandwich is $3. Keira has $18 to spend on these two goods. -Refer to Table 10-2. What is Keira's marginal utility per dollar spent on the third cup of soup? Table 10-2 above shows Keira's utility from soup and sandwiches. The price of soup is $2 per cup and the price of a sandwich is $3. Keira has $18 to spend on these two goods. -Refer to Table 10-2. What is Keira's marginal utility per dollar spent on the third cup of soup?

(Multiple Choice)
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The endowment effect suggests that that people

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The economic model of consumer behavior explains how consumers' tastes and preferences are formed.

(True/False)
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Goods with upward sloping demand curves are referred to as

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Economists assume that the goal of consumers is to

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Most people would prefer to drive a luxury car that has all the options, but more people buy less expensive cars even though they could afford the luxury car because

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Figure 10-4 Figure 10-4   -Refer to Figure 10-4. Best friends Laurel and Hardy both enjoy watching romantic comedies and science fiction movies. Based on the diagrams above what can you conclude about their movie preferences? -Refer to Figure 10-4. Best friends Laurel and Hardy both enjoy watching romantic comedies and science fiction movies. Based on the diagrams above what can you conclude about their movie preferences?

(Multiple Choice)
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Which of the following is used to explain why a consumer's willingness to buy a cell phone increases as the number of other people who own and use cell phones increases?

(Multiple Choice)
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One possible reason as to why consumers respond to sales is that by displaying a "high" regular price and a "low" sale price, sales provide consumers with a reference point to interpret the prices being offered.

(True/False)
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