Exam 12: Global Marketing Management: Planning and Organization

Alcoa sent line workers and managers to foreign locations to seek out new techniques and processes, and they brought them back to the home country to improve operations. This shows the benefits of

The CEO and the board of directors at a large multinational company meet once a quarter to review the long- and short-term goals of the company and to make changes as required. They are engaged in ________ planning.

Which subject is explored after developing information and selecting a country market in the international planning process?

Phase 3 of the international planning process begins with

The first step in building strategic international alliances is called dating.

The first-time foreign marketer must decide what products to develop, in which markets, and

With franchising, a franchiser provides a standard package of products, systems, and management services, and a franchisee provides market knowledge, capital, and personal involvement in management.

What statement relates to strategic planning?

Describe the four phases of the international planning process.

Companies that have the ________ organizational structure generally experience rapid growth and have broad, diverse product lines.

The foreign market entry mode of ________ requires no equity investment and thus has a low risk, low rate of return, and little control.

An Australian television manufacturer recently invested in a plant to build tuners in Mexico. This form of international business is aptly named international licensing.

Why might the process of planning be as important as the plan itself?

Once a "go" decision has been made in Phase 3 of the international planning process, what is most likely to occur next?

Free trade areas that are tariff-free among members but have a common tariff for nonmembers create an opportunity that can be capitalized on by direct investment.