Exam 12: Global Marketing Management: Planning and Organization

In the context of planning for global markets, the planning process is a primary medium of organizational learning.

Dell Corporation is a good example of mass customization because it

Why are foreign laws and regulations friendly toward franchising?

If a company focuses on market planning that involves specific actions and allocation of resources, the company is most likely implementing ________ planning.

In the context of global marketing management, international marketers framed the argument toward market segmentation during the 1970s as

Kwan wants to open a new business in his own country, Singapore. He has decided on a form of licensing that will provide him with a standard package of products, systems, and management services in order to sell fast food to local residents. What is the form of business Kwan has chosen?

Spreading the portfolio of markets served stabilizes revenues and operations for many global companies.

Joint ventures are similar in structure and organization to minority holdings by a multinational company in a local firm.

Cho wanted to sell her custom jewelry made in China to the U.S. market, but she didn't have a lot of capital to get started, nor did she know how to get around import restrictions. She decided to give an American company the rights to produce and sell her products for a fee and gave them patent rights. Cho was pursuing which entry method?

The amount of equity required by a company to use different modes of entry in a new market affects the risk, return, and control that it will have in each mode.

Describe the two basic contractual agreements that most companies follow in their attempt to enter a foreign market: licensing and franchising. Illustrate a situation in which each type of agreement would be appropriate. Students' answers will vary.

A consortium differs from a joint venture in that a consortium

In the context of foreign market entry, licensing is least suitable when capital is scarce.

A small-scale apparel manufacturer in Florida collaborates with several other similar firms and they form a separate company in India. None of the participants in this collaboration has previously had active operations in the Indian market. The newly created firm manufactures apparel suited to the tastes and preferences of the Indian customers. Identify the type of foreign market-entry approach depicted in this scenario.

Phase 2 of the international planning process includes analysis of which factor?

Which company has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866?

Age and gender have been the most obvious international market segmentation variables, particularly for Americans.

In Phase 2 of the international planning process, the results of an analysis frequently indicate that the marketing mix would require such drastic adaptation that a decision not to enter a particular market is made.

Exporting is a common market-entry approach for mature international companies with strong marketing and relational capabilities.

What refers to two or more participating companies joining forces to create a separate legal entity to facilitate doing business in the international arena?