Exam 12: Global Marketing Management: Planning and Organization

A company has just completed a marketing plan for entering eastern Europe. Included in this plan are budgets and sales and profit expectations. Which of the following phases of the international planning process has the company just completed?

During which activity of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

When U.S. companies face unfamiliar legal and cultural barriers in another country, it is preferable to buy an existing business than to enter into a joint venture.

With respect to global marketing management, the argument for market segmentation in the 1980s was framed as

You have just been hired as a consultant by Physical Mobility to advise the company on how to enter the European market. You have decided that direct foreign investment would be the best mode for Physical Mobility to follow. Write a one-paragraph memo that outlines the benefits of direct foreign investment in this scenario.

What is a partnership called in which several companies have joined forces to create a separate legal entity to facilitate doing business in a country where none of the participants is currently active?

Which aspect of international marketing is analyzed in the first phase of the international planning process?

Explain the difference between joint ventures and consortia.

A strategic international alliance involves a business relationship established by two or more companies that cooperate out of mutual need and share risk in achieving a common objective.

What is the first phase in the international planning process?

What is the last step in the international planning process?

Hippos is a manufacturer of consumer goods. It intends to sell its products in Taiwan as it is looking to enter into Asian markets. It does not want to make any equity investment and prefers to minimize any risk of loss in the foreign market. It is also willing to settle for a low rate of return and little control. Which of the foreign market-entry strategies is Hippos most likely to pursue?

Phase 3 of the international planning process involves developing a marketing plan and deciding budgets and profit expectations.

The key factors that influence success of franchising approaches are monitoring costs (based on physical and cultural distances), the principal's international experience, and

Tactical plans are

What is true of franchising?

Which mode of foreign market entry requires the most amount of equity and therefore creates the greatest risk?

Tactical planning is essentially long term, incorporating generalized goals for an enterprise as a whole.

A company decided to expand its presence in northern Europe. Toward that end, it selected the countries where it would market its products. It also selected a mode of entry. It is now in the process of implementing specific plans. The company is currently in which phase of the international planning?

The advantages of ________ are most apparent when capital is scarce, import restrictions forbid other means of entry, a country is sensitive to foreign ownership, or patents and trademarks must be protected against cancellation for nonuse.