Question 1

​External environmental factors and social trends need to be examined when conducting a situational analysis.

Accepted Answer

A) True 
 B)False

Question 2

What are the three situations in which social marketing is particularly appropriate?

Accepted Answer

​The three situations conducive to socia

Question 3

Which element of the marketing mix includes the channels of distribution required to deliver the service or product to the consumer?

Accepted Answer

A) place 
B) price 
C)  product 
D)  promotion 
A) place 
B) price 
C)  product 
D)  promotion

Question 4

Social marketing is a strategy for changing consumer behavior.

Accepted Answer

A) True 
 B)False

Question 5

​Secondary data are gathered by private market research companies, as opposed to government agencies.

Accepted Answer

A) True 
 B)False

Question 6

​Matching
-a mirror reflection of the brand personality or product being marketed; it is what people believe about a brand: their thoughts, feelings, and expectations

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 7

The last "P" of the marketing mix is ____.

Accepted Answer

A) persuade 
B) publicity 
C)  plan 
D)  promotion 
A) persuade 
B) publicity 
C)  plan 
D)  promotion

Question 8

Market segmentation separates large groups of potential clients into more distinct and homogeneous subgroups.

Accepted Answer

A) True 
 B)False

Question 9

Publicity tools may include radio and television interviews.

Accepted Answer

A) True 
 B)False

Question 10

​Price only includes tangible costs.

Accepted Answer

A) True 
 B)False

Question 11

Health providers and school boards are important intermediaries for community nutritionists.

Accepted Answer

A) True 
 B)False

Question 12

​Matching
-​the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 13

​Matching
-brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 14

Social marketing promotes behaviors and products as "ideas."

Accepted Answer

A) True 
 B)False

Question 15

A weblog's content is static.

Accepted Answer

A) True 
 B)False

Question 16

What are the advantages of personal promotion?

Accepted Answer

Unlike the standardized message presente

Question 17

​The purpose of marketing is to sell your product.

Accepted Answer

A) True 
 B)False

Question 18

A disadvantage of PSAs is that they are expensive and only reach a small audience.

Accepted Answer

A) True 
 B)False

Question 19

Examples of ____include your area of expertise, professional image, size, location, and customer service.

Accepted Answer

A) competitive edges 
B) competitor strengths 
C)  entrepreneurial advantages 
D)  niches 
A) competitive edges 
B) competitor strengths 
C)  entrepreneurial advantages 
D)  niches

Question 20

Which data collection method is often used to test new products using the same individuals in several tests?

Accepted Answer

A) consumer panel 
B) mail survey 
C)  personal interview 
D)  focus group 
A) consumer panel 
B) mail survey 
C)  personal interview 
D)  focus group

External environmental factors and social trends need to be examined when conducting a situational analysis.

What are the three situations in which social marketing is particularly appropriate?

Which element of the marketing mix includes the channels of distribution required to deliver the service or product to the consumer?

Social marketing is a strategy for changing consumer behavior.

Secondary data are gathered by private market research companies, as opposed to government agencies.

Matching -a mirror reflection of the brand personality or product being marketed; it is what people believe about a brand: their thoughts, feelings, and expectations

The last "P" of the marketing mix is ____.

Market segmentation separates large groups of potential clients into more distinct and homogeneous subgroups.

Publicity tools may include radio and television interviews.

Price only includes tangible costs.

Health providers and school boards are important intermediaries for community nutritionists.

Matching -the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

Matching -brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest

Social marketing promotes behaviors and products as "ideas."

A weblog's content is static.

What are the advantages of personal promotion?

The purpose of marketing is to sell your product.

A disadvantage of PSAs is that they are expensive and only reach a small audience.

Examples of ____include your area of expertise, professional image, size, location, and customer service.

Which data collection method is often used to test new products using the same individuals in several tests?

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Exam 17: Marketing Nutrition and Health Promotion

​External environmental factors and social trends need to be examined when conducting a situational analysis.

What are the three situations in which social marketing is particularly appropriate?

Which element of the marketing mix includes the channels of distribution required to deliver the service or product to the consumer?

Social marketing is a strategy for changing consumer behavior.

​Secondary data are gathered by private market research companies, as opposed to government agencies.

​Matching -a mirror reflection of the brand personality or product being marketed; it is what people believe about a brand: their thoughts, feelings, and expectations

The last "P" of the marketing mix is ____.

Market segmentation separates large groups of potential clients into more distinct and homogeneous subgroups.

Publicity tools may include radio and television interviews.

​Price only includes tangible costs.

Health providers and school boards are important intermediaries for community nutritionists.

​Matching -​the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

​Matching -brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest

Social marketing promotes behaviors and products as "ideas."

A weblog's content is static.

What are the advantages of personal promotion?

​The purpose of marketing is to sell your product.

A disadvantage of PSAs is that they are expensive and only reach a small audience.

Examples of ____include your area of expertise, professional image, size, location, and customer service.

Which data collection method is often used to test new products using the same individuals in several tests?

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

External environmental factors and social trends need to be examined when conducting a situational analysis.

Secondary data are gathered by private market research companies, as opposed to government agencies.

Matching -a mirror reflection of the brand personality or product being marketed; it is what people believe about a brand: their thoughts, feelings, and expectations

Price only includes tangible costs.

Matching -the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

Matching -brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest

The purpose of marketing is to sell your product.