Question 1

​Matching
-any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 2

​Matching
-​new data collected for the first time through various methods

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 3

​Matching
-the process by which individuals and groups get what they need and want by creating and exchanging products and values with others

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 4

Generally speaking, advertising ____.

Accepted Answer

A) reaches a small number of people 
B) is always costly 
C)  can help build image 
D)  is limited to television and magazines 
A) reaches a small number of people 
B) is always costly 
C)  can help build image 
D)  is limited to television and magazines

Question 5

​In community nutrition, the product often refers to a service to be delivered.

Accepted Answer

A) True 
 B)False

Question 6

Performance is the fifth "P" of social marketing.

Accepted Answer

A) True 
 B)False

Question 7

Personal promotion aids include ____.

Accepted Answer

A) public speaking, seminars, and letters of reference 
B) flyers, brochures, and banners 
C)  YouTube, trade shows, and websites 
D)  blogs, cooking demonstrations, and classified 
A) public speaking, seminars, and letters of reference 
B) flyers, brochures, and banners 
C)  YouTube, trade shows, and websites 
D)  blogs, cooking demonstrations, and classified

Question 8

​What is the second step in developing a marketing plan?

Accepted Answer

A) ​Determine the needs and wants of the target population. 
B) ​Conduct a situational analysis. 
C)  ​Specify the benefits of the services to the target population. 
D)  ​Develop a marketing strategy. 
A) ​Determine the needs and wants of the target population. 
B) ​Conduct a situational analysis. 
C)  ​Specify the benefits of the services to the target population. 
D)  ​Develop a marketing strategy.

Question 9

Which type of change can be difficult to achieve because it costs the consumer more in terms of personal involvement on a continuing basis?

Accepted Answer

A) value 
B) cognitive 
C)  behavior 
D)  action 
A) value 
B) cognitive 
C)  behavior 
D)  action

Question 10

The advantages of using newspapers for promotion include ____.

Accepted Answer

A) high reach and audience selectivity 
B) flexibility and timeliness 
C)  low cost and long life 
D)  high reach and personalization 
A) high reach and audience selectivity 
B) flexibility and timeliness 
C)  low cost and long life 
D)  high reach and personalization

Question 11

​Within social marketing, value change is the most difficult to market.

Accepted Answer

A) True 
 B)False

Question 12

Which step in establishing a marketing plan immediately follows identifying the benefits of the services to the target population?

Accepted Answer

A) Determine the needs and wants of the target population. 
B) Conduct a situational analysis. 
C)  Develop a budget and timeline. 
D)  Develop a marketing strategy. 
A) Determine the needs and wants of the target population. 
B) Conduct a situational analysis. 
C)  Develop a budget and timeline. 
D)  Develop a marketing strategy.

Question 13

​Matching
-four universal elements of marketing that are often called the "four's"

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 14

​Matching
-​what a product or service stands for and is designed to do

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 15

Which type of change is the easiest to market?

Accepted Answer

A) value 
B) cognitive 
C)  behavior 
D)  action 
A) value 
B) cognitive 
C)  behavior 
D)  action

Question 16

​Matching
-a method for changing consumer behavior; the design, implementation, and management of programs that seek to increase the acceptability of asocial idea or practice among a target group

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 17

Screening programs for hypertension, hypercholesterolemia, or breast cancer involve____ change.

Accepted Answer

A) value 
B) cognitive 
C)  behavior 
D)  action 
A) value 
B) cognitive 
C)  behavior 
D)  action

Question 18

​The ____is the primary, distinct customer group for your product or service.

Accepted Answer

A) ​market mix 
B) ​marketing plan 
C)  target market 
D)  market segmentation 
A) ​market mix 
B) ​marketing plan 
C)  target market 
D)  market segmentation

Question 19

​Information such as fertility rates and age distribution of the population are particularly important when developing public health nutrition programs and services.

Accepted Answer

A) True 
 B)False

Question 20

A(n) ____serves as a communications bridge between the researcher and the people the researcher is trying to reach.

Accepted Answer

A) personal interview 
B) focus group 
C)  Internet survey 
D)  consumer panel 
A) personal interview 
B) focus group 
C)  Internet survey 
D)  consumer panel

Matching -any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor

Matching -new data collected for the first time through various methods

Matching -the process by which individuals and groups get what they need and want by creating and exchanging products and values with others

Generally speaking, advertising ____.

In community nutrition, the product often refers to a service to be delivered.

Performance is the fifth "P" of social marketing.

Personal promotion aids include ____.

What is the second step in developing a marketing plan?

Which type of change can be difficult to achieve because it costs the consumer more in terms of personal involvement on a continuing basis?

The advantages of using newspapers for promotion include ____.

Within social marketing, value change is the most difficult to market.

Which step in establishing a marketing plan immediately follows identifying the benefits of the services to the target population?

Matching -four universal elements of marketing that are often called the "four's"

Matching -what a product or service stands for and is designed to do

Which type of change is the easiest to market?

Matching -a method for changing consumer behavior; the design, implementation, and management of programs that seek to increase the acceptability of asocial idea or practice among a target group

Screening programs for hypertension, hypercholesterolemia, or breast cancer involve____ change.

The ____is the primary, distinct customer group for your product or service.

Information such as fertility rates and age distribution of the population are particularly important when developing public health nutrition programs and services.

A(n) ____serves as a communications bridge between the researcher and the people the researcher is trying to reach.

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Exam 17: Marketing Nutrition and Health Promotion

​Matching -any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor

​Matching -​new data collected for the first time through various methods

​Matching -the process by which individuals and groups get what they need and want by creating and exchanging products and values with others

Generally speaking, advertising ____.

​In community nutrition, the product often refers to a service to be delivered.

Performance is the fifth "P" of social marketing.

Personal promotion aids include ____.

​What is the second step in developing a marketing plan?

Which type of change can be difficult to achieve because it costs the consumer more in terms of personal involvement on a continuing basis?

The advantages of using newspapers for promotion include ____.

​Within social marketing, value change is the most difficult to market.

Which step in establishing a marketing plan immediately follows identifying the benefits of the services to the target population?

​Matching -four universal elements of marketing that are often called the "four's"

​Matching -​what a product or service stands for and is designed to do

Which type of change is the easiest to market?

​Matching -a method for changing consumer behavior; the design, implementation, and management of programs that seek to increase the acceptability of asocial idea or practice among a target group

Screening programs for hypertension, hypercholesterolemia, or breast cancer involve____ change.

​The ____is the primary, distinct customer group for your product or service.

​Information such as fertility rates and age distribution of the population are particularly important when developing public health nutrition programs and services.

A(n) ____serves as a communications bridge between the researcher and the people the researcher is trying to reach.

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Matching -any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor

Matching -new data collected for the first time through various methods

Matching -the process by which individuals and groups get what they need and want by creating and exchanging products and values with others

In community nutrition, the product often refers to a service to be delivered.

What is the second step in developing a marketing plan?

Within social marketing, value change is the most difficult to market.

Matching -four universal elements of marketing that are often called the "four's"

Matching -what a product or service stands for and is designed to do

Matching -a method for changing consumer behavior; the design, implementation, and management of programs that seek to increase the acceptability of asocial idea or practice among a target group

The ____is the primary, distinct customer group for your product or service.

Information such as fertility rates and age distribution of the population are particularly important when developing public health nutrition programs and services.