Question 1

Which element of the marketing mix encompasses the range of services offered?

Accepted Answer

A) place 
B) price 
C)  product 
D)  promotion 
A) place 
B) price 
C)  product 
D)  promotion

Question 2

Advertising and promotion refer to the same activities.

Accepted Answer

A) True 
 B)False

Question 3

​Matching
-​an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 4

The process of designing one's blog or website and its content in such a way that allows search engines to find it easily is referred to as ____.

Accepted Answer

A) social networking 
B) niche marketing 
C)  really simple syndication 
D)  social engine optimization 
A) social networking 
B) niche marketing 
C)  really simple syndication 
D)  social engine optimization

Question 5

The main components of a social marketing plan are the problem/health issue, target audience, behavior, and strategy for change.

Accepted Answer

A) True 
 B)False

Question 6

SWOT stands for strengths, weaknesses, ____, and threats.

Accepted Answer

A) options 
B) outcomes 
C)  opportunities 
D)  opinions 
A) options 
B) outcomes 
C)  opportunities 
D)  opinions

Question 7

​A____ is developed to ensure a good fit between the goals and resources available with the needs and wants of the target population.

Accepted Answer

A) ​marketing mix 
B) ​marketing plan 
C)  target market 
D)  marketing strategy 
A) ​marketing mix 
B) ​marketing plan 
C)  target market 
D)  marketing strategy

Question 8

Which type of market segmentation groups individuals on the basis of such variables as age, sex, income, occupation, education, family size, religion, race, marital status, and life cycle stage?

Accepted Answer

A) behavioristic 
B) demographic 
C)  geographical 
D)  psychographic 
A) behavioristic 
B) demographic 
C)  geographical 
D)  psychographic

Question 9

Which promotional tools are considered media and public events?

Accepted Answer

A) advertising, contests, and direct mail 
B) business cards, networking, and news conferences 
C)  letters, trade shows, and consulting 
D)  networking, public speaking, and writing 
A) advertising, contests, and direct mail 
B) business cards, networking, and news conferences 
C)  letters, trade shows, and consulting 
D)  networking, public speaking, and writing

Question 10

What are the benefits of market segmentation?

Accepted Answer

Market segmentation offers the following

Question 11

What is a limitation of using television for promotion?

Accepted Answer

A) low attention 
B) creative limitations 
C)  low cost 
D)  fleeting exposure 
A) low attention 
B) creative limitations 
C)  low cost 
D)  fleeting exposure

Question 12

​Matching
-​a situational analysis technique often used in market research

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 13

​The purpose of marketing is to ____.

Accepted Answer

A) ​find a problem, need, or want and to fashion a solution to it 
B) ​sell a product or service 
C)  change consumer's actions 
D)  ​increase distribution 
A) ​find a problem, need, or want and to fashion a solution to it 
B) ​sell a product or service 
C)  change consumer's actions 
D)  ​increase distribution

Question 14

Which type of market segmentation groups individuals based on criteria such as personal values, attitudes, opinions, personality, lifestyle, and level of readiness for behavior change?

Accepted Answer

A) behavioristi 
B) demographic 
C)  social 
D)  psychographic 
A) behavioristi 
B) demographic 
C)  social 
D)  psychographic

Question 15

List five tips for creating effective PSAs.

Accepted Answer

Five tips for creating public service an

Question 16

A reliable source of secondary data most likely includes____.

Accepted Answer

A) an Internet survey 
B) the U.S. Department of Agriculture 
C)  a personal interview 
D)  a mail survey 
A) an Internet survey 
B) the U.S. Department of Agriculture 
C)  a personal interview 
D)  a mail survey

Question 17

Which site was originally used for personal social networking but has increased in popularity among business and professionals?

Accepted Answer

A) Face Book 
B) Word Press 
C)  YouTube 
D)  LinkedIn 
A) Face Book 
B) Word Press 
C)  YouTube 
D)  LinkedIn

Question 18

​Matching
-an organized effort to promote a favorable image of a person or product through news coverage or goodwill

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 19

​Matching
-oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales or building goodwill

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 20

​Evaluation is a critical component of any marketing plan.

Accepted Answer

A) True 
 B)False

Which element of the marketing mix encompasses the range of services offered?

Advertising and promotion refer to the same activities.

Matching -an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques

The process of designing one's blog or website and its content in such a way that allows search engines to find it easily is referred to as ____.

The main components of a social marketing plan are the problem/health issue, target audience, behavior, and strategy for change.

SWOT stands for strengths, weaknesses, ____, and threats.

A____ is developed to ensure a good fit between the goals and resources available with the needs and wants of the target population.

Which type of market segmentation groups individuals on the basis of such variables as age, sex, income, occupation, education, family size, religion, race, marital status, and life cycle stage?

Which promotional tools are considered media and public events?

What are the benefits of market segmentation?

What is a limitation of using television for promotion?

Matching -a situational analysis technique often used in market research

The purpose of marketing is to ____.

Which type of market segmentation groups individuals based on criteria such as personal values, attitudes, opinions, personality, lifestyle, and level of readiness for behavior change?

List five tips for creating effective PSAs.

A reliable source of secondary data most likely includes____.

Which site was originally used for personal social networking but has increased in popularity among business and professionals?

Matching -an organized effort to promote a favorable image of a person or product through news coverage or goodwill

Matching -oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales or building goodwill

Evaluation is a critical component of any marketing plan.

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Exam 17: Marketing Nutrition and Health Promotion

Which element of the marketing mix encompasses the range of services offered?

Advertising and promotion refer to the same activities.

​Matching -​an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques

The process of designing one's blog or website and its content in such a way that allows search engines to find it easily is referred to as ____.

The main components of a social marketing plan are the problem/health issue, target audience, behavior, and strategy for change.

SWOT stands for strengths, weaknesses, ____, and threats.

​A____ is developed to ensure a good fit between the goals and resources available with the needs and wants of the target population.

Which type of market segmentation groups individuals on the basis of such variables as age, sex, income, occupation, education, family size, religion, race, marital status, and life cycle stage?

Which promotional tools are considered media and public events?

What are the benefits of market segmentation?

What is a limitation of using television for promotion?

​Matching -​a situational analysis technique often used in market research

​The purpose of marketing is to ____.

Which type of market segmentation groups individuals based on criteria such as personal values, attitudes, opinions, personality, lifestyle, and level of readiness for behavior change?

List five tips for creating effective PSAs.

A reliable source of secondary data most likely includes____.

Which site was originally used for personal social networking but has increased in popularity among business and professionals?

​Matching -an organized effort to promote a favorable image of a person or product through news coverage or goodwill

​Matching -oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales or building goodwill

​Evaluation is a critical component of any marketing plan.

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Matching -an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques

A____ is developed to ensure a good fit between the goals and resources available with the needs and wants of the target population.

Matching -a situational analysis technique often used in market research

The purpose of marketing is to ____.

Matching -an organized effort to promote a favorable image of a person or product through news coverage or goodwill

Matching -oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales or building goodwill

Evaluation is a critical component of any marketing plan.