Question 1

​Referral sources would most likely include ____.

Accepted Answer

A) spouses 
B) parents 
C)  potential clients 
D)  teachers 
A) spouses 
B) parents 
C)  potential clients 
D)  teachers

Question 2

​Define social marketing, provide an example, and state how the goals of social marketing differ from the aims of traditional marketing.

Accepted Answer

Social marketing is a strategy for chang

Question 3

A ____is a detailed assessment of the environment, including an evaluation of the consumer, the competition, and any other factors that may affect the program or business.

Accepted Answer

A) marketing mix 
B) situational analysis 
C)  needs assessment 
D)  target market 
A) marketing mix 
B) situational analysis 
C)  needs assessment 
D)  target market

Question 4

Social networking comprises a broad category of websites that allow users to interact and contribute content.

Accepted Answer

A) True 
 B)False

Question 5

What are some evaluation methods and which questions should you be asking during the evaluation step of the marketing process?

Accepted Answer

Evaluation methods include tracking chan

Question 6

​Matching
-​data gathered by government agencies, private market research companies, and nonprofit organizations

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 7

Time, effort, and inconvenience are examples of ____.

Accepted Answer

A) direct costs 
B) intangible commodities 
C)  non-monetary costs 
D)  tangible commodities 
A) direct costs 
B) intangible commodities 
C)  non-monetary costs 
D)  tangible commodities

Question 8

​Describe the steps a community nutritionist should take when developing a marketing plan.

Accepted Answer

The community nutritionist should first

Question 9

​Matching
-​the particular area of service or the particular product suited to the specific clients to be reached

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 10

​Matching
-short-term incentives to encourage purchases or sales of a product or service

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 11

What is the purpose of market research for community nutritionists and how is it helpful?

Accepted Answer

Market research enables community nutrit

Question 12

Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor is referred to as____.

Accepted Answer

A) public relations 
B) sales promotion 
C)  personal promotion 
D)  advertising 
A) public relations 
B) sales promotion 
C)  personal promotion 
D)  advertising

Question 13

Online marketing is usually low cost and personal, but not always statistically representative.

Accepted Answer

A) True 
 B)False

Question 14

​Which step in establishing a marketing plan immediately follows developing a marketing strategy?

Accepted Answer

A) ​Identify the benefits of the service to the target population. 
B) ​Determine the needs of the target population. 
C)  Develop a budget and timetable. 
D)  Conduct a situational analysis. 
A) ​Identify the benefits of the service to the target population. 
B) ​Determine the needs of the target population. 
C)  Develop a budget and timetable. 
D)  Conduct a situational analysis.

Question 15

​Developing a budget and timeline is the first step in crafting a marketing plan.

Accepted Answer

A) True 
 B)False

Question 16

Social marketing aims to satisfy the needs and wants of targeted consumers.

Accepted Answer

A) True 
 B)False

Question 17

​Successful marketers get the right product, service, or program to the right place at the right time for the right price.

Accepted Answer

A) True 
 B)False

Question 18

​Matching
-health promotion programs that are developed to satisfy consumer needs, are strategically planned to reach as broad an audience as is in need of the program, and thereby enhance the organization's ability to effect population-wide changes in targeted risk behaviors

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 19

​Social marketing is the same as commercial marketing.

Accepted Answer

A) True 
 B)False

Question 20

In contrast to traditional marketing, social marketing aims to____.

Accepted Answer

A) ​change the attitudes and/or behavior of targeted consumers 
B) ​satisfy the needs of the targeted consumers 
C)  ​satisfy the wants of the target markets 
D)  explicitly target young adults 
A) ​change the attitudes and/or behavior of targeted consumers 
B) ​satisfy the needs of the targeted consumers 
C)  ​satisfy the wants of the target markets 
D)  explicitly target young adults

Referral sources would most likely include ____.

Define social marketing, provide an example, and state how the goals of social marketing differ from the aims of traditional marketing.

A ____is a detailed assessment of the environment, including an evaluation of the consumer, the competition, and any other factors that may affect the program or business.

Social networking comprises a broad category of websites that allow users to interact and contribute content.

What are some evaluation methods and which questions should you be asking during the evaluation step of the marketing process?

Matching -data gathered by government agencies, private market research companies, and nonprofit organizations

Time, effort, and inconvenience are examples of ____.

Describe the steps a community nutritionist should take when developing a marketing plan.

Matching -the particular area of service or the particular product suited to the specific clients to be reached

Matching -short-term incentives to encourage purchases or sales of a product or service

What is the purpose of market research for community nutritionists and how is it helpful?

Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor is referred to as____.

Online marketing is usually low cost and personal, but not always statistically representative.

Which step in establishing a marketing plan immediately follows developing a marketing strategy?

Developing a budget and timeline is the first step in crafting a marketing plan.

Social marketing aims to satisfy the needs and wants of targeted consumers.

Successful marketers get the right product, service, or program to the right place at the right time for the right price.

Matching -health promotion programs that are developed to satisfy consumer needs, are strategically planned to reach as broad an audience as is in need of the program, and thereby enhance the organization's ability to effect population-wide changes in targeted risk behaviors

Social marketing is the same as commercial marketing.

In contrast to traditional marketing, social marketing aims to____.

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Exam 17: Marketing Nutrition and Health Promotion

​Referral sources would most likely include ____.

​Define social marketing, provide an example, and state how the goals of social marketing differ from the aims of traditional marketing.

A ____is a detailed assessment of the environment, including an evaluation of the consumer, the competition, and any other factors that may affect the program or business.

Social networking comprises a broad category of websites that allow users to interact and contribute content.

What are some evaluation methods and which questions should you be asking during the evaluation step of the marketing process?

​Matching -​data gathered by government agencies, private market research companies, and nonprofit organizations

Time, effort, and inconvenience are examples of ____.

​Describe the steps a community nutritionist should take when developing a marketing plan.

​Matching -​the particular area of service or the particular product suited to the specific clients to be reached

​Matching -short-term incentives to encourage purchases or sales of a product or service

What is the purpose of market research for community nutritionists and how is it helpful?

Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor is referred to as____.

Online marketing is usually low cost and personal, but not always statistically representative.

​Which step in establishing a marketing plan immediately follows developing a marketing strategy?

​Developing a budget and timeline is the first step in crafting a marketing plan.

Social marketing aims to satisfy the needs and wants of targeted consumers.

​Successful marketers get the right product, service, or program to the right place at the right time for the right price.

​Matching -health promotion programs that are developed to satisfy consumer needs, are strategically planned to reach as broad an audience as is in need of the program, and thereby enhance the organization's ability to effect population-wide changes in targeted risk behaviors

​Social marketing is the same as commercial marketing.

In contrast to traditional marketing, social marketing aims to____.

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Referral sources would most likely include ____.

Define social marketing, provide an example, and state how the goals of social marketing differ from the aims of traditional marketing.

Matching -data gathered by government agencies, private market research companies, and nonprofit organizations

Describe the steps a community nutritionist should take when developing a marketing plan.

Matching -the particular area of service or the particular product suited to the specific clients to be reached

Matching -short-term incentives to encourage purchases or sales of a product or service

Which step in establishing a marketing plan immediately follows developing a marketing strategy?

Developing a budget and timeline is the first step in crafting a marketing plan.

Successful marketers get the right product, service, or program to the right place at the right time for the right price.

Matching -health promotion programs that are developed to satisfy consumer needs, are strategically planned to reach as broad an audience as is in need of the program, and thereby enhance the organization's ability to effect population-wide changes in targeted risk behaviors

Social marketing is the same as commercial marketing.