Question 1

Sales promotion generally consists of coupons, free samples, point-of-purchase materials, and____.

Accepted Answer

A) personal meetings 
B) counseling sessions 
C)  trade catalogs 
D)  formal presentations to organizations 
A) personal meetings 
B) counseling sessions 
C)  trade catalogs 
D)  formal presentations to organizations C

Question 2

What are the six steps of social marketing?

Accepted Answer

​The six steps of social marketing are:​
1. planning and strategy
2. selecting channels and materials
3. developing materials and pretesting
4. implementation
5. assessing effectiveness
6. feedback to refine program

Question 3

Which type of marketing is most appropriate when counter marketing is needed to offset the negative effects of a practice or the promotional efforts of companies for products that are potentially harmful?

Accepted Answer

A) commercial 
B) social 
C)  traditional 
D)  business 
A) commercial 
B) social 
C)  traditional 
D)  business B

Question 4

Describe the different types of consumers and provide an example of each type.

Accepted Answer

Consumers can be categorized as one of t

Question 5

List and discuss six methods frequently used to collect primary data

Accepted Answer

Six methods used most often to collect p

Question 6

Imagine you are a community nutritionist with a private practice. Identify a target market and describe an appropriate marketing strategy for your chosen audience.

Accepted Answer

(Answers will vary greatly.) Possible ta

Question 7

The Pawtucket "Know Your Cholesterol" campaign was one of the earliest cholesterol awareness and screening efforts.

Accepted Answer

A) True 
 B)False

Question 8

​Matching
-​statistical method used to classify neighborhoods by their residents' demographics, attitudes, media habits, and buying patterns

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 9

What is an advantage of using radio for promotion?

Accepted Answer

A) low competition 
B) flexibility 
C)  high attention 
D)  high geographical and demo graphic selectivity 
A) low competition 
B) flexibility 
C)  high attention 
D)  high geographical and demo graphic selectivity

Question 10

Define market niche and summarize its underlying philosophy.

Accepted Answer

​A market niche is the particular area o

Question 11

Which type of marketing has the potential of reaching the largest possible group of people at the least cost with the most effective, consumer-satisfying program?

Accepted Answer

A) high-impact marketing 
B) advanced marketing 
C)  health marketing 
D)  one-to-one marketing 
A) high-impact marketing 
B) advanced marketing 
C)  health marketing 
D)  one-to-one marketing

Question 12

​Who is credited with demonstrating the benefits of marketing to business?

Accepted Answer

A) ​Frank Gilbreth 
B) ​Peter Drucker 
C)  ​Ralph Nader 
D)  ​Douglas McGregor 
A) ​Frank Gilbreth 
B) ​Peter Drucker 
C)  ​Ralph Nader 
D)  ​Douglas McGregor

Question 13

Which type of market segmentation groups individuals based on criteria such as purchase frequency and occasion, benefits sought, and attitude toward product?

Accepted Answer

A) behavioristi 
B) demographic 
C)  geographical 
D)  psychographic 
A) behavioristi 
B) demographic 
C)  geographical 
D)  psychographic

Question 14

​Matching
-one particular market segment pinpointed as a primary customer group

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 15

​Matching
-potential customers for a product or service

Accepted Answer

A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market 
A) ​advertising 
B) ​brand image 
C) branding 
D) ​cluster analysis 
E) ​competitive edge
F)​health marketing
G)​market
H)​market niche
I)​market segmentation
J)​marketing
K)​marketing mix
L)​personal promotion/communication
M)​primary data
N)​public relations
O)​PSA
P)​sales promotion
Q)​secondary data
R)​social marketing
S)​SWOT
T)​target market

Question 16

Which data collection method is recommended as a supplement to mail or telephone surveys?

Accepted Answer

A) consumer panel 
B) focus group 
C)  Internet survey 
D)  personal interview 
A) consumer panel 
B) focus group 
C)  Internet survey 
D)  personal interview

Question 17

Grouping individuals according to the location of their work or neighborhood is an example of ____ segmentation.

Accepted Answer

A) behavioristi 
B) demographic 
C)  geographical 
D)  psychographic 
A) behavioristi 
B) demographic 
C)  geographical 
D)  psychographic

Question 18

List and describe the "5 P's" of social marketing.

Accepted Answer

The "5 P's" of social marketing are:
1.

Question 19

What are the objectives of promotion?

Accepted Answer

The four general objectives of promotion

Question 20

A fee for a service is an example of ____.

Accepted Answer

A) direct costs 
B) intangible commodities 
C)  non-monetary costs 
D)  tangible costs 
A) direct costs 
B) intangible commodities 
C)  non-monetary costs 
D)  tangible costs

Sales promotion generally consists of coupons, free samples, point-of-purchase materials, and____.

What are the six steps of social marketing?

Which type of marketing is most appropriate when counter marketing is needed to offset the negative effects of a practice or the promotional efforts of companies for products that are potentially harmful?

Describe the different types of consumers and provide an example of each type.

List and discuss six methods frequently used to collect primary data

Imagine you are a community nutritionist with a private practice. Identify a target market and describe an appropriate marketing strategy for your chosen audience.

The Pawtucket "Know Your Cholesterol" campaign was one of the earliest cholesterol awareness and screening efforts.

Matching -statistical method used to classify neighborhoods by their residents' demographics, attitudes, media habits, and buying patterns

What is an advantage of using radio for promotion?

Define market niche and summarize its underlying philosophy.

Which type of marketing has the potential of reaching the largest possible group of people at the least cost with the most effective, consumer-satisfying program?

Who is credited with demonstrating the benefits of marketing to business?

Which type of market segmentation groups individuals based on criteria such as purchase frequency and occasion, benefits sought, and attitude toward product?

Matching -one particular market segment pinpointed as a primary customer group

Matching -potential customers for a product or service

Which data collection method is recommended as a supplement to mail or telephone surveys?

Grouping individuals according to the location of their work or neighborhood is an example of ____ segmentation.

List and describe the "5 P's" of social marketing.

What are the objectives of promotion?

A fee for a service is an example of ____.

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Exam 17: Marketing Nutrition and Health Promotion

Sales promotion generally consists of coupons, free samples, point-of-purchase materials, and____.

What are the six steps of social marketing?

Which type of marketing is most appropriate when counter marketing is needed to offset the negative effects of a practice or the promotional efforts of companies for products that are potentially harmful?

Describe the different types of consumers and provide an example of each type.

List and discuss six methods frequently used to collect primary data

Imagine you are a community nutritionist with a private practice. Identify a target market and describe an appropriate marketing strategy for your chosen audience.

The Pawtucket "Know Your Cholesterol" campaign was one of the earliest cholesterol awareness and screening efforts.

​Matching -​statistical method used to classify neighborhoods by their residents' demographics, attitudes, media habits, and buying patterns

What is an advantage of using radio for promotion?

Define market niche and summarize its underlying philosophy.

Which type of marketing has the potential of reaching the largest possible group of people at the least cost with the most effective, consumer-satisfying program?

​Who is credited with demonstrating the benefits of marketing to business?

Which type of market segmentation groups individuals based on criteria such as purchase frequency and occasion, benefits sought, and attitude toward product?

​Matching -one particular market segment pinpointed as a primary customer group

​Matching -potential customers for a product or service

Which data collection method is recommended as a supplement to mail or telephone surveys?

Grouping individuals according to the location of their work or neighborhood is an example of ____ segmentation.

List and describe the "5 P's" of social marketing.

What are the objectives of promotion?

A fee for a service is an example of ____.

Opportunities in Community Nutrition

Principles of Epidemiology

Understanding and Achieving Behavior Change

Community Needs Assessment

Program Planning for Success

The Art and Science of Policy Making

A National Nutrition Agenda for the Publics Health

Addressing the Obesity Epidemic: an Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment, Services, and Programs

Children and Adolescents: Nutrition Issues, Services, and Programs

Healthy Aging: Nutrition Assessment, Services, and Programs

Global Food and Nutrition Security: Challenges and Opportunities

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Matching -statistical method used to classify neighborhoods by their residents' demographics, attitudes, media habits, and buying patterns

Who is credited with demonstrating the benefits of marketing to business?

Matching -one particular market segment pinpointed as a primary customer group

Matching -potential customers for a product or service