Exam 6: Television and Cable: the Power of Visual Culture

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A relatively recent technology, ______________________ are devices that enable users to find and record specific television shows (and movies) and store them in computer memory to be played back at a later time.

(Short Answer)
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Today, with the advent of DVR, viewers are moving away from the trend of time shifting that affected advertisers in previous decades.

(True/False)
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Which development was a consequence of the quiz-show scandal?

(Multiple Choice)
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In the TV freeze of 1948-1952, ______.

(Multiple Choice)
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Direct broadcast satellite (DBS) does not pose a significant threat to the cable industry.

(True/False)
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In 1972, the FCC required cable systems to provide and fund a tier of ______ dedicated to local education, government, and the public.

(Multiple Choice)
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Programs that are in off-network syndication are ______.

(Multiple Choice)
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In its early days, television drama drew on ______ for many of its ideas, sets, actors, technicians, and directors.

(Multiple Choice)
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Smartphones, iPads, and other mobile devices used to watch videos are sometimes referred to as ______.

(Multiple Choice)
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In the first years of television, cities that had operating television stations saw 20 to 40 percent increase in people going to movie theaters.

(True/False)
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The ____ runs from the utility pole to a subscriber's home.

(Short Answer)
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Time shifting refers to the delay of broadcast programs because of different time zones across the United States.

(True/False)
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The quiz-show scandals of the late 1950s encouraged sponsors to create TV content.

(True/False)
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During the 2013-2014 season, NCIS on CBS drew an average audience of about _______.

(Multiple Choice)
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Which of the following is a way cable channels have achieved success?

(Multiple Choice)
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The sale of spot ads within such shows as Today and TV specials like Peter Pan helped to end sponsor control of TV content.

(True/False)
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