Exam 15: Media Effects and Cultural Approaches to Research

Which of the following is not a legitimate technique for gathering quality research data?

The results of a(n) _____ are usually generalizable to a larger population.

The question "Why do we use the media?" is often asked under the ______ model.

What are agenda-setting and the cultivation effect?

Content analysis is the primary method researchers use to measure the amount of violence on network television.

_____ might help to calculate how many times a person watching an hour of prime-time television might see a violent act.

A mass media effects researcher might choose an experiment approach if he or she has ______.

The scientific study of mass media got started because of interest in ______.

_____ has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about.

________________________-polls are typically call-in, online, or person-in-the-street polls that news media use to address a "question of the day."

Why might it be important for academic researchers to make the results of their work accessible to people outside of their disciplines and outside of academia?

Walter Lippmann's Public Opinion is considered by many academics to be "the founding book in American media studies."

Critics of mass media research point to which of the following as a reason why the growing body of academic knowledge about the media seems to have little impact on the vast majority of mass media users?

Which of the following is not a common characteristic of private or proprietary mass media research?

The minimal-effects model of mass media research holds that the media reinforce existing behaviors and attitudes rather than change them.

Which kind of research method reveals correlations between two variables?

Which of the following is not one of the steps in the scientific method listed in your textbook?

The hypodermic-needle research model might be considered the opposite of which research model?

If you are trying to understand human behavior rather than explaining and predicting it, which approach to mass communication research would you take?

Just like science fiction movies of the 1950s and 1960s revealed our fears of nuclear bombs, after 9/11 one television series exposed our fear of terrorism. How did the fictional series 24 become notable?