Exam 15: Media Effects and Cultural Approaches to Research

Call-in online, or person-in-the-street polls that the news media use to address a "question of the day" are known as ______.

The major research in the area of cultivation effect grew from the attempts of ______ to make generalizations about the impact of televised violence.

The close reading and interpretation of the meaning of cultural forms is called ______.

________________________ theory is a theory within media effects research that suggests a link between the mass media and behavior

Textual analysis is able to demonstrate the effects of the media on audiences.

The _____ research method employs a control group for comparison.

While social science research can be characterized as trying to establish a cause-and-effect relationship, cultural studies ______.

________________________ is the kind of research method used in the Bobo doll study.

______ is the theory that people believe others are more affected by media messages than they are themselves.

Name (and briefly explain) two major study conclusions used to discount the magic bullet, or hypodermic-needle, theory.

In social science research, the ________________________ group serves as a basis for comparison with the experimental group.

Philosophers such as Jürgen Habermas believed that critical public debate beyond the control of aristocrats, royalty, and religious elites led to support for causes like free speech.

Which of the following is a theory that contends that people who believe they hold minority opinions on controversial issues tend not to speak out for fear of social isolation?

The _____ suggests that heavy viewers of television are more likely than light viewers to perceive reality in ways that are more consistent with "TV reality."

How does a cultural studies approach to media research differ from an experimental, scientific approach?

Researchers' negative definition of the kind of propaganda used by various governments during World War I was ______.

People often choose to expose themselves only to media outlets that express their views. What is this called?

Researchers associated with the minimal-effects model argue that people engage in selective exposure and selective retention with regard to the media.

In media research, the ________________________ is the idea that heavy television viewing leads individuals to perceive reality in ways that are consistent with the portrayals they see on television,

An example of Carey's description of communication as culture might be seen in ______.