Question 1

MSO stands for "___________________-system operator."

Accepted Answer

multiple

Question 2

Why have TV broadcasters been threatened by cable?

Accepted Answer

A)  Cable systems have better satellites. 
B)  Cable systems might choose not to carry the signal of a local broadcast station. 
C)  Since cable's inception, the FCC has favored the cable industry over the broadcasting industry. 
D)  Cable's clearer signal and ability to target niche audiences attracted viewers away from their programming. 
E)  Broadcasters never felt threatened by cable. 
A)  Cable systems have better satellites. 
B)  Cable systems might choose not to carry the signal of a local broadcast station. 
C)  Since cable's inception, the FCC has favored the cable industry over the broadcasting industry. 
D)  Cable's clearer signal and ability to target niche audiences attracted viewers away from their programming. 
E)  Broadcasters never felt threatened by cable. D

Question 3

In 1965, the FCC established must-carry rules, which ______.

Accepted Answer

A)  required cable operators to carry local TV broadcasts 
B)  established technical standards for cable broadcasts, regulating the signals carried by cable systems 
C)  blocked cable systems from bringing distant television stations into cities with local stations 
D)  blocked cable operators from carrying local TV broadcasts 
E)  None of the options are correct. 
A)  required cable operators to carry local TV broadcasts 
B)  established technical standards for cable broadcasts, regulating the signals carried by cable systems 
C)  blocked cable systems from bringing distant television stations into cities with local stations 
D)  blocked cable operators from carrying local TV broadcasts 
E)  None of the options are correct. A

Question 4

If reality-based programs are cheaper to produce, why might television production companies continue to make more traditional programs like dramas and comedies?

Accepted Answer

Television production companies may cont

Question 5

The narrative situation and complications in a sitcom are typically resolved by the end of the episode.

Accepted Answer

A) True 
 B)False

Question 6

Sylvester "Pat" Weaver, president of NBC, introduced the TV spectacular, now known as ____.

Accepted Answer

The answer of Sylvester "Pat" Weaver, president of NBC, introduced...

Question 7

Which of the following statements about public broadcasting is true?

Accepted Answer

A)  It would have lost all funding from the government if the Senate hadn't killed a 2011 effort by a Republican-controlled House of Representatives. 
B)  Public broadcasting hopes to increase corporate contributions with on-air promotional messages. 
C)  One of its main missions continues to be providing educational children's programming. 
D)  The bulk of the funding for public broadcasting comes from viewers, listeners, and corporations. 
E)  All of the options are correct. 
A)  It would have lost all funding from the government if the Senate hadn't killed a 2011 effort by a Republican-controlled House of Representatives. 
B)  Public broadcasting hopes to increase corporate contributions with on-air promotional messages. 
C)  One of its main missions continues to be providing educational children's programming. 
D)  The bulk of the funding for public broadcasting comes from viewers, listeners, and corporations. 
E)  All of the options are correct.

Question 8

The game show Wheel of Fortune is an example of ______.

Accepted Answer

A)  off-network syndication 
B)  first-run syndication 
C)  fringe time 
D)  an O & O 
E)  hybrid syndication 
A)  off-network syndication 
B)  first-run syndication 
C)  fringe time 
D)  an O & O 
E)  hybrid syndication

Question 9

The Telecommunications Act of 1996 was a mixed bag for cable companies. While they argued this would bring more competition, about 60 percent of communities in the United States still have only one local cable company.

Accepted Answer

A) True 
 B)False

Question 10

After years of going back and forth on cable rates and rules, Congress enacted the ______________________ and brought cable fully under the federal rules that had long governed the telephone, radio, and TV industries.

Accepted Answer

Telecommun

Question 11

In the landmark Midwest Video case, the U.S. Supreme Court ruled that the cable industry was a form of electronic publishing with the same First Amendment rights as print magazines.

Accepted Answer

A) True 
 B)False

Question 12

How has television served as a national cultural reference point over the years?

Accepted Answer

Television has served as a national cult

Question 13

In TV audience measurement, a ______________________ is a statistical estimate expressed as a percentage of households tuned to a program in the market being sampled.

Accepted Answer

The answer of In TV audience measurement, a ______________________ is...

Question 14

The development of satellites in the 1970s ______.

Accepted Answer

A)  brought an end to the franchising frenzy 
B)  encouraged competition between K-band and C-band technologies 
C)  enabled premium channels like HBO to be born 
D)  made the FCC instigate must-carry rules 
E)  All of the options are correct. 
A)  brought an end to the franchising frenzy 
B)  encouraged competition between K-band and C-band technologies 
C)  enabled premium channels like HBO to be born 
D)  made the FCC instigate must-carry rules 
E)  All of the options are correct.

Question 15

The practice of recording shows and watching them later when it is more convenient is called ______.

Accepted Answer

A)  fin-syn 
B)  viewer's choice 
C)  time shifting 
D)  stripping 
E)  syndicating 
A)  fin-syn 
B)  viewer's choice 
C)  time shifting 
D)  stripping 
E)  syndicating

Question 16

Cable systems in the United States are increasingly owned by fewer and fewer companies, called multiple-system operators.

Accepted Answer

A) True 
 B)False

Question 17

Under a cash-plus syndication deal, a TV station pays less for a popular syndicated show than it would under a straight cash deal.

Accepted Answer

A) True 
 B)False

Question 18

______ are one of the longest-running serial programs in the history of television.

Accepted Answer

A)  Workplace comedies 
B)  Daytime soap operas 
C)  Sitcoms 
D)  Hybrid dramas 
E)  Anthology dramas 
A)  Workplace comedies 
B)  Daytime soap operas 
C)  Sitcoms 
D)  Hybrid dramas 
E)  Anthology dramas

Question 19

In TV syndication, barter deals are usually arranged for new or untested shows.

Accepted Answer

A) True 
 B)False

Question 20

The ability to stream TV shows on fourth screens such as smartphones and the iPad hasn't changed consumers' viewing habits.

Accepted Answer

A) True 
 B)False

MSO stands for "___________________-system operator."

Why have TV broadcasters been threatened by cable?

In 1965, the FCC established must-carry rules, which ______.

If reality-based programs are cheaper to produce, why might television production companies continue to make more traditional programs like dramas and comedies?

The narrative situation and complications in a sitcom are typically resolved by the end of the episode.

Sylvester "Pat" Weaver, president of NBC, introduced the TV spectacular, now known as ____.

Which of the following statements about public broadcasting is true?

The game show Wheel of Fortune is an example of ______.

The Telecommunications Act of 1996 was a mixed bag for cable companies. While they argued this would bring more competition, about 60 percent of communities in the United States still have only one local cable company.

After years of going back and forth on cable rates and rules, Congress enacted the ______________________ and brought cable fully under the federal rules that had long governed the telephone, radio, and TV industries.

In the landmark Midwest Video case, the U.S. Supreme Court ruled that the cable industry was a form of electronic publishing with the same First Amendment rights as print magazines.

How has television served as a national cultural reference point over the years?

In TV audience measurement, a ______________________ is a statistical estimate expressed as a percentage of households tuned to a program in the market being sampled.

The development of satellites in the 1970s ______.

The practice of recording shows and watching them later when it is more convenient is called ______.

Cable systems in the United States are increasingly owned by fewer and fewer companies, called multiple-system operators.

Under a cash-plus syndication deal, a TV station pays less for a popular syndicated show than it would under a straight cash deal.

______ are one of the longest-running serial programs in the history of television.

In TV syndication, barter deals are usually arranged for new or untested shows.

The ability to stream TV shows on fourth screens such as smartphones and the iPad hasn't changed consumers' viewing habits.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 6: Television and Cable: the Power of Visual Culture

MSO stands for "___________________-system operator."

Why have TV broadcasters been threatened by cable?

In 1965, the FCC established must-carry rules, which ______.

If reality-based programs are cheaper to produce, why might television production companies continue to make more traditional programs like dramas and comedies?

The narrative situation and complications in a sitcom are typically resolved by the end of the episode.

Sylvester "Pat" Weaver, president of NBC, introduced the TV spectacular, now known as ____.

Which of the following statements about public broadcasting is true?

The game show Wheel of Fortune is an example of ______.

The Telecommunications Act of 1996 was a mixed bag for cable companies. While they argued this would bring more competition, about 60 percent of communities in the United States still have only one local cable company.

After years of going back and forth on cable rates and rules, Congress enacted the ______________________ and brought cable fully under the federal rules that had long governed the telephone, radio, and TV industries.

In the landmark Midwest Video case, the U.S. Supreme Court ruled that the cable industry was a form of electronic publishing with the same First Amendment rights as print magazines.

How has television served as a national cultural reference point over the years?

In TV audience measurement, a ______________________ is a statistical estimate expressed as a percentage of households tuned to a program in the market being sampled.

The development of satellites in the 1970s ______.

The practice of recording shows and watching them later when it is more convenient is called ______.

Cable systems in the United States are increasingly owned by fewer and fewer companies, called multiple-system operators.

Under a cash-plus syndication deal, a TV station pays less for a popular syndicated show than it would under a straight cash deal.

______ are one of the longest-running serial programs in the history of television.

In TV syndication, barter deals are usually arranged for new or untested shows.

The ability to stream TV shows on fourth screens such as smartphones and the iPad hasn't changed consumers' viewing habits.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters