Exam 6: Television and Cable: the Power of Visual Culture

With the establishment of the Corporation for Public Broadcasting in 1967, nonprofit radio and television stations no longer had to ask their audiences for financial support.

(True/False)

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Question 41

Which of the following is the best way to erase the losses of deficit financing for a TV show?

(Multiple Choice)

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Question 42

An airing of the television show Friends on Fox at 6:30 P.M. is an example of ______.

(Multiple Choice)

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Question 43

Anthologies were replaced by other types of programming in the 1950s because ______.

(Multiple Choice)

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Question 44

Third screens typically function as "catch-up services," allowing consumers to watch TV shows or movies that played earlier.

(True/False)

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Question 45

A communication satellite that is in geosynchronous orbit circles the earth at the same speed at which the earth revolves on its axis.

(True/False)

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Question 46

The ____ distributes a signal around a community on utility poles.

(Short Answer)

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Question 47

In TV measurement, a rating is a statistical estimate, a percentage, of households turned to a program in the market sample.

(True/False)

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Question 48

Who transmitted the first electronic TV picture?

(Multiple Choice)

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Question 49

Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows?

(Multiple Choice)

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Question 50

The quiz-show scandals of the 1950s provided the first indication that TV images could be manipulated.

(True/False)

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Question 51

As a result of the number and diversity of cable offerings, the "Big Three" major networks (ABC, CBS, and NBC) have lost a significant portion of the viewer base they had prior to 1980.

(True/False)

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(90)

Question 52

Reality TV shows cost more for networks and cable to make than sitcoms or dramas.

(True/False)

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(85)

Question 53

After completing its first five television episodes, an independently produced TV program no longer requires deficit financing to fund its production.

(True/False)

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(94)

Question 54

_____ or "software," costs include the actors' salaries.

(Short Answer)

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Question 55

Differences in, and competition over, technical standards ______.

(Multiple Choice)

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Question 56

The ____ processes signals received from program suppliers.

(Short Answer)

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(75)

Question 57

Which of the following statements about reality television is false?

(Multiple Choice)

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(79)

Question 58

An FCC study found that local cable TV companies that face competition have lower monthly rates than cable companies in noncompetitive markets.

(True/False)

4.7/5

(76)

Question 59

Some U.S. cities are challenging privately owned cable giants by building competing, publicly owned cable systems.

(True/False)

4.8/5

(73)

Question 60

Showing 41 - 60 of 116

With the establishment of the Corporation for Public Broadcasting in 1967, nonprofit radio and television stations no longer had to ask their audiences for financial support.

Which of the following is the best way to erase the losses of deficit financing for a TV show?

An airing of the television show Friends on Fox at 6:30 P.M. is an example of ______.

Anthologies were replaced by other types of programming in the 1950s because ______.

Third screens typically function as "catch-up services," allowing consumers to watch TV shows or movies that played earlier.

A communication satellite that is in geosynchronous orbit circles the earth at the same speed at which the earth revolves on its axis.

The ____ distributes a signal around a community on utility poles.

In TV measurement, a rating is a statistical estimate, a percentage, of households turned to a program in the market sample.

Who transmitted the first electronic TV picture?

Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows?

The quiz-show scandals of the 1950s provided the first indication that TV images could be manipulated.

As a result of the number and diversity of cable offerings, the "Big Three" major networks (ABC, CBS, and NBC) have lost a significant portion of the viewer base they had prior to 1980.

Reality TV shows cost more for networks and cable to make than sitcoms or dramas.

After completing its first five television episodes, an independently produced TV program no longer requires deficit financing to fund its production.

_____ or "software," costs include the actors' salaries.

Differences in, and competition over, technical standards ______.

The ____ processes signals received from program suppliers.

Which of the following statements about reality television is false?

An FCC study found that local cable TV companies that face competition have lower monthly rates than cable companies in noncompetitive markets.

Some U.S. cities are challenging privately owned cable giants by building competing, publicly owned cable systems.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

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