Exam 6: Television and Cable: the Power of Visual Culture

Explain how cable and satellite television could be made into more democratic media.

Audience measurement isn't particularly useful to advertisers because it only tells them how many people are watching a particular program, not what kind of people.

Third-screen sites like Netflix offer _____ that allow viewers to stream movies and programs at a later time directly on television sets or electronic devices.

In television, ___________________ is the process whereby a TV production company leases its programs to a network for a license fee that is actually less than the cost of production.

Which of the following was not one of Sylvester "Pat" Weaver's strategies for forcing advertisers to relinquish some of their power over television programming?

A tier of channels that subscribers can order at an additional monthly fee over their basic cable service is referred to as ______________________.

Humorous sitcoms that primarily take place at home, like Modern Family, are called _____ comedies.

Charles van Doren, was behind the ____ scandals , which undermined the democratic promise of television.

What are the major differences between basic cable services and premium cable services?

Under the Telecommunications Act of 1996, cable operators are allowed to offer telephone services.

At the network era's peak, a prime-time series with a rating of 17 or 18 and a share of between 28 and 30 was generally a success.

Ted Turner revolutionized cable through his Atlanta-based station _____.

How has the Telecommunications Act of 1996 affected television viewers, both positively and negatively?

Comcast is the nation's largest cable TV system operator.

According to the textbook, which of the following statements about television news is true?

Television has been praised as unbiased and removed from partisan politics.

CATV stands for "cable access television."

Which of the following is not true about the aftermath of the Telecommunications Act of 1996?

Though independently owned, ______________________ are radio or TV stations that sign a contract to carry its programs.

CNN showed an immediate profit and was met with widespread cultural success when Ted Turner introduced it in 1970.