Question 1

Evergreens are TV shows that are currently popular.

Accepted Answer

A) True 
 B)False

Question 2

Niche markets are fragmented TV's audience not the broad public.

Accepted Answer

A) True 
 B)False

Question 3

Why might a city decide to start its own municipal cable service?

Accepted Answer

A city might decide to start its own mun

Question 4

Which of the following is a premium cable channel?

Accepted Answer

A)  ESPN 
B)  CNN 
C)  MTV 
D)  C-SPAN 
E)  HBO 
A)  ESPN 
B)  CNN 
C)  MTV 
D)  C-SPAN 
E)  HBO

Question 5

What services does PBS provide, and how has it fared in comparison with the major networks?

Accepted Answer

PBS, or the Public Broadcasting Service,

Question 6

Between 1948 and 1952, hundreds of new licenses were issued to construct and operate TV stations in the United States.

Accepted Answer

A) True 
 B)False

Question 7

In a situation comedy ______.

Accepted Answer

A)  character development is emphasized over plot twists 
B)  characters change dramatically over the course of the series 
C)  characters are under a great deal of stress 
D)  viewers consider themselves slightly smarter than the characters 
E)  viewers consider themselves slightly inferior to the characters 
A)  character development is emphasized over plot twists 
B)  characters change dramatically over the course of the series 
C)  characters are under a great deal of stress 
D)  viewers consider themselves slightly smarter than the characters 
E)  viewers consider themselves slightly inferior to the characters

Question 8

The federal government funds 90 percent of public television's annual budget.

Accepted Answer

A) True 
 B)False

Question 9

Concerned with the power that the Big Three networks had, the FCC enacted the Prime Time Access Rule.

Accepted Answer

A) True 
 B)False

Question 10

Online advertisers pay a rate called a ______.

Accepted Answer

A)  share 
B)  CPM 
C)  retransmission fee 
D)  software cost 
E)  None of the options are correct. 
A)  share 
B)  CPM 
C)  retransmission fee 
D)  software cost 
E)  None of the options are correct.

Question 11

What does the term digital divide refer to?

Accepted Answer

A)  Nobody watches them anymore. 
B)  They are all owned by Rupert Murdoch and News Corp. 
C)  They remain attractive business investments despite losing viewers to cable and other new technologies. 
D)  They own all of the stations that carry their programming. 
E)  None of the options are correct. 
A)  Nobody watches them anymore. 
B)  They are all owned by Rupert Murdoch and News Corp. 
C)  They remain attractive business investments despite losing viewers to cable and other new technologies. 
D)  They own all of the stations that carry their programming. 
E)  None of the options are correct.

Question 12

Triple play is what cable companies call sports programming.

Accepted Answer

A) True 
 B)False

Question 13

O & Os refer to TV stations that are ______________________ by networks.

Accepted Answer

The answer of O & Os refer to TV stations...

Question 14

Must-carry rules require cable operators to assign channels to and carry all local TV broadcasts on their systems.

Accepted Answer

A) True 
 B)False

Question 15

A catch-up service ______.

Accepted Answer

A)  lets you watch episodes after they air on TV 
B)  is an online fan site with plot descriptions 
C)  refers only to DVD players 
D)  usually refers to something you see in a movie theater 
E)  None of the options are correct. 
A)  lets you watch episodes after they air on TV 
B)  is an online fan site with plot descriptions 
C)  refers only to DVD players 
D)  usually refers to something you see in a movie theater 
E)  None of the options are correct.

Question 16

Cable News Network (CNN) premiered in 1970.

Accepted Answer

A) True 
 B)False

Question 17

Cable systems that operate as common carriers are required by law to approve the content of all programs they provide their subscribers.

Accepted Answer

A) True 
 B)False

Question 18

When might broadcast networks air syndicated programs?

Accepted Answer

A)  During prime time 
B)  During fringe time 
C)  During time shifting 
D)  Only during the daytime 
E)  Only during the evening 
A)  During prime time 
B)  During fringe time 
C)  During time shifting 
D)  Only during the daytime 
E)  Only during the evening

Question 19

VHS outsold the technically superior Betamax videocassette format because ______.

Accepted Answer

A)  VHS offered high-definition playback 
B)  VHS offered more tape space and could record longer programs 
C)  more money was spent advertising the Betamax format than the VHS 
D)  consumers couldn't tell the difference between the two formats 
E)  All of the options are correct. 
A)  VHS offered high-definition playback 
B)  VHS offered more tape space and could record longer programs 
C)  more money was spent advertising the Betamax format than the VHS 
D)  consumers couldn't tell the difference between the two formats 
E)  All of the options are correct.

Question 20

Below-the-line costs for a TV program include the ______.

Accepted Answer

A)  writer 
B)  camera crew 
C)  actors 
D)  director 
E)  All of the options are correct. 
A)  writer 
B)  camera crew 
C)  actors 
D)  director 
E)  All of the options are correct.

Evergreens are TV shows that are currently popular.

Niche markets are fragmented TV's audience not the broad public.

Why might a city decide to start its own municipal cable service?

Which of the following is a premium cable channel?

What services does PBS provide, and how has it fared in comparison with the major networks?

Between 1948 and 1952, hundreds of new licenses were issued to construct and operate TV stations in the United States.

In a situation comedy ______.

The federal government funds 90 percent of public television's annual budget.

Concerned with the power that the Big Three networks had, the FCC enacted the Prime Time Access Rule.

Online advertisers pay a rate called a ______.

What does the term digital divide refer to?

Triple play is what cable companies call sports programming.

O & Os refer to TV stations that are ______________________ by networks.

Must-carry rules require cable operators to assign channels to and carry all local TV broadcasts on their systems.

A catch-up service ______.

Cable News Network (CNN) premiered in 1970.

Cable systems that operate as common carriers are required by law to approve the content of all programs they provide their subscribers.

When might broadcast networks air syndicated programs?

VHS outsold the technically superior Betamax videocassette format because ______.

Below-the-line costs for a TV program include the ______.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 6: Television and Cable: the Power of Visual Culture

Evergreens are TV shows that are currently popular.

Niche markets are fragmented TV's audience not the broad public.

Why might a city decide to start its own municipal cable service?

Which of the following is a premium cable channel?

What services does PBS provide, and how has it fared in comparison with the major networks?

Between 1948 and 1952, hundreds of new licenses were issued to construct and operate TV stations in the United States.

In a situation comedy ______.

The federal government funds 90 percent of public television's annual budget.

Concerned with the power that the Big Three networks had, the FCC enacted the Prime Time Access Rule.

Online advertisers pay a rate called a ______.

What does the term digital divide refer to?

Triple play is what cable companies call sports programming.

O & Os refer to TV stations that are ______________________ by networks.

Must-carry rules require cable operators to assign channels to and carry all local TV broadcasts on their systems.

A catch-up service ______.

Cable News Network (CNN) premiered in 1970.

Cable systems that operate as common carriers are required by law to approve the content of all programs they provide their subscribers.

When might broadcast networks air syndicated programs?

VHS outsold the technically superior Betamax videocassette format because ______.

Below-the-line costs for a TV program include the ______.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters