Question 1

CATV stands for "______________________ antenna television."

Accepted Answer

The answer of CATV stands for "______________________ antenna television."...

Question 2

Premium cable channels lure customers with the promise of no advertising.

Accepted Answer

A) True 
 B)False

Question 3

Explain the effect that third- and fourth-screen viewing habits have had on traditional broadcast television and cable.

Accepted Answer

Third- and fourth-screen viewing habits,

Question 4

Explain the two key developments that pushed network television from sponsored programming to spot ads.

Accepted Answer

The two key developments that pushed net

Question 5

Idahoan Philo Farnsworth is credited with transmitting the first TV picture electronically when he was only twenty-one years old.

Accepted Answer

A) True 
 B)False

Question 6

Many of the program conventions in television actually came from radio.

Accepted Answer

A) True 
 B)False

Question 7

The late 1970s saw the introduction of two major threats to the television networks. What were they?

Accepted Answer

The late 1970s saw the introduction of t

Question 8

The final part of the cable system that actually brings the cable into the home is called the ______.

Accepted Answer

A)  feeder or trunk cable 
B)  headend 
C)  cathode ray tube 
D)  fiber-optic cable 
E)  drop or tap line 
A)  feeder or trunk cable 
B)  headend 
C)  cathode ray tube 
D)  fiber-optic cable 
E)  drop or tap line

Question 9

Breaking Bad is an example of a ____ drama because it mixes comic situations and grim plots.

Accepted Answer

The answer of Breaking Bad is an example of a...

Question 10

Which of the following statements about municipal cable television systems is false?

Accepted Answer

A)  Communities can build their own municipal cable systems. 
B)  Consumers in cities with municipal cable systems typically pay less for cable. 
C)  There are only about a hundred municipal cable services across the country. 
D)  In most cases, municipal cable systems are operated by community-owned nonprofit electric utilities. 
E)  None of the options are correct. 
A)  Communities can build their own municipal cable systems. 
B)  Consumers in cities with municipal cable systems typically pay less for cable. 
C)  There are only about a hundred municipal cable services across the country. 
D)  In most cases, municipal cable systems are operated by community-owned nonprofit electric utilities. 
E)  None of the options are correct.

Question 11

A popular form of early TV programming that brought live dramatic theater to television, ______________________ were influenced by stage plays.

Accepted Answer

The answer of A popular form of early TV programming...

Question 12

Popular old network reruns, such as I Love Lucy, are called ____

Accepted Answer

The answer of Popular old network reruns, such as I...

Question 13

______________________, satellite-based services that for a monthly fee downlink hundreds of television channels, began distributing video programming directly to households in 1994.

Accepted Answer

DBS or dir

Question 14

What is the difference between a common carrier and an electronic publisher?

Accepted Answer

A)  A common carrier may examine content before distributing it; an electronic publisher may not. 
B)  A common carrier is not allowed to import any foreign programming; an electronic publisher may. 
C)  A common carrier may not transmit video images; an electronic publisher can send both analog and digital images. 
D)  A common carrier must offer at least part of its services on a first-come, first-served basis; an electronic publisher can pick and choose its channels. 
E)  There is no difference between a common carrier and an electronic publisher. 
A)  A common carrier may examine content before distributing it; an electronic publisher may not. 
B)  A common carrier is not allowed to import any foreign programming; an electronic publisher may. 
C)  A common carrier may not transmit video images; an electronic publisher can send both analog and digital images. 
D)  A common carrier must offer at least part of its services on a first-come, first-served basis; an electronic publisher can pick and choose its channels. 
E)  There is no difference between a common carrier and an electronic publisher.

Question 15

Few children's programs are aired on network television because most advertisers are less interested in reaching that audience.

Accepted Answer

A) True 
 B)False

Question 16

How have direct broadcast satellite (DBS) services challenged cable?

Accepted Answer

A)  They offer a lot more stations than cable. 
B)  They are able to send signals directly to small satellite dishes where the installation of cable wires hasn't been possible. 
C)  They have started to create their own programming, while cable still only shows reruns of old network programs. 
D)  They have a better relationship with broadcast networks than cable does, and thus have lower retransmission fees than cable. 
E)  All of the options are correct. 
A)  They offer a lot more stations than cable. 
B)  They are able to send signals directly to small satellite dishes where the installation of cable wires hasn't been possible. 
C)  They have started to create their own programming, while cable still only shows reruns of old network programs. 
D)  They have a better relationship with broadcast networks than cable does, and thus have lower retransmission fees than cable. 
E)  All of the options are correct.

Question 17

One potential drawback for consumers who use a DVR (digital video recorder) is that ______.

Accepted Answer

A)  they have to be at home to press "record" in order to tape a program 
B)  they can't skip past commercials 
C)  marketers and advertisers might be able to "see" what they watch 
D)  they can only use them to record broadcast network programming, not cable programming 
E)  DVRs can be unreliable and don't always record what you program them to record 
A)  they have to be at home to press "record" in order to tape a program 
B)  they can't skip past commercials 
C)  marketers and advertisers might be able to "see" what they watch 
D)  they can only use them to record broadcast network programming, not cable programming 
E)  DVRs can be unreliable and don't always record what you program them to record

Question 18

In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history."

Accepted Answer

A)  Prime Time Access Rule 
B)  must-carry rules 
C)  access channels 
D)  Financial Interest and Syndication Rules 
E)  None of the options are correct. 
A)  Prime Time Access Rule 
B)  must-carry rules 
C)  access channels 
D)  Financial Interest and Syndication Rules 
E)  None of the options are correct.

Question 19

What did major networks do to combat audience erosion in the 1990s?

Accepted Answer

A)  They threatened not to allow cable operators to carry any of their programming. 
B)  They started making edgier and more controversial programming. 
C)  They acquired cable channels. 
D)  They acquired cable operators. 
E)  None of the options are correct. 
A)  They threatened not to allow cable operators to carry any of their programming. 
B)  They started making edgier and more controversial programming. 
C)  They acquired cable channels. 
D)  They acquired cable operators. 
E)  None of the options are correct.

Question 20

Only a few TV series from the 1950s have survived, and that is because these few were the only ones originally shot on film.

Accepted Answer

A) True 
 B)False

CATV stands for "______________________ antenna television."

Premium cable channels lure customers with the promise of no advertising.

Explain the effect that third- and fourth-screen viewing habits have had on traditional broadcast television and cable.

Explain the two key developments that pushed network television from sponsored programming to spot ads.

Idahoan Philo Farnsworth is credited with transmitting the first TV picture electronically when he was only twenty-one years old.

Many of the program conventions in television actually came from radio.

The late 1970s saw the introduction of two major threats to the television networks. What were they?

The final part of the cable system that actually brings the cable into the home is called the ______.

Breaking Bad is an example of a ____ drama because it mixes comic situations and grim plots.

Which of the following statements about municipal cable television systems is false?

A popular form of early TV programming that brought live dramatic theater to television, ______________________ were influenced by stage plays.

Popular old network reruns, such as I Love Lucy, are called ____

______________________, satellite-based services that for a monthly fee downlink hundreds of television channels, began distributing video programming directly to households in 1994.

What is the difference between a common carrier and an electronic publisher?

Few children's programs are aired on network television because most advertisers are less interested in reaching that audience.

How have direct broadcast satellite (DBS) services challenged cable?

One potential drawback for consumers who use a DVR (digital video recorder) is that ______.

In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history."

What did major networks do to combat audience erosion in the 1990s?

Only a few TV series from the 1950s have survived, and that is because these few were the only ones originally shot on film.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 6: Television and Cable: the Power of Visual Culture

CATV stands for "______________________ antenna television."

Premium cable channels lure customers with the promise of no advertising.

Explain the effect that third- and fourth-screen viewing habits have had on traditional broadcast television and cable.

Explain the two key developments that pushed network television from sponsored programming to spot ads.

Idahoan Philo Farnsworth is credited with transmitting the first TV picture electronically when he was only twenty-one years old.

Many of the program conventions in television actually came from radio.

The late 1970s saw the introduction of two major threats to the television networks. What were they?

The final part of the cable system that actually brings the cable into the home is called the ______.

Breaking Bad is an example of a ____ drama because it mixes comic situations and grim plots.

Which of the following statements about municipal cable television systems is false?

A popular form of early TV programming that brought live dramatic theater to television, ______________________ were influenced by stage plays.

Popular old network reruns, such as I Love Lucy, are called ____

______________________, satellite-based services that for a monthly fee downlink hundreds of television channels, began distributing video programming directly to households in 1994.

What is the difference between a common carrier and an electronic publisher?

Few children's programs are aired on network television because most advertisers are less interested in reaching that audience.

How have direct broadcast satellite (DBS) services challenged cable?

One potential drawback for consumers who use a DVR (digital video recorder) is that ______.

In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history."

What did major networks do to combat audience erosion in the 1990s?

Only a few TV series from the 1950s have survived, and that is because these few were the only ones originally shot on film.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters