Exam 9: Magazines in the Age of Specialization

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Alternative magazines such as the Progressive and the National Review have historically defined themselves in terms of gender and race.

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False

Editions of national magazines whose advertising is tailored to subscribers and readers according to occupation, class, and zip-code address are ______________________ editions.

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demographic

Of the following magazines, which has the largest circulation in the United States?

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Which of the following was designed as a general-interest or mass audience magazine?

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Women's magazines, such as Good Housekeeping and Woman's Day, survived the competition for ad dollars better than magazines like Life and Look.

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Specialized magazines were published in America throughout the nineteenth century.

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By the end of the nineteenth century, some magazine prices actually went down-from thirty-five cents to ten cents.

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Explain the role of early magazines in America's political and social shift from British colony to independent nation.

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The first colonial magazines published by Andrew Bradford and Benjamin Franklin enjoyed instant success and continued for several years.

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When and why did some of the major general-interest magazines fail?

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Which of the following statements about general-interest magazines is false?

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To avoid offending readers, Sports Illustrated does not publish investigative articles.

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Which of the following is not a result of muckraking journalism in magazines around the start of the twentieth century?

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Do your favorite magazines define you primarily as a consumer or as a citizen? Do you think magazines have a responsibility to educate their readers as both? Why or why not?

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The Saturday Evening Post continued the muckraking tradition-especially by criticizing business corruption-into the 1920s.

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The New Yorker was the first city magazine aimed at a national upscale audience.

(True/False)
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Muckraking journalists exposed corruption and abuses in the oil, meatpacking, and patent medicine industries.

(True/False)
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Launched in 2009 by MSN and BermanBraun, _____ is a leading online entertainment magazine.

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Specialized magazines outside the mainstream publish information and viewpoints for readers not served by other media channels.

(True/False)
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Who wrote History of the Standard Oil Company, first serialized in McClure's magazine?

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