Exam 9: Magazines in the Age of Specialization
Exam 1: Mass Communication: a Critical Approach95 Questions
Exam 2: The Internet, Digital Media, and Media Convergence90 Questions
Exam 3: Digital Gaming and the Media Playground101 Questions
Exam 4: Sound Recording and Popular Music108 Questions
Exam 5: Popular Radio and the Origins of Broadcasting127 Questions
Exam 6: Television and Cable: the Power of Visual Culture116 Questions
Exam 7: Movies and the Impact of Images135 Questions
Exam 8: Newspapers: the Rise and Decline of Modern Journalism79 Questions
Exam 9: Magazines in the Age of Specialization108 Questions
Exam 10: Books and the Power of Print95 Questions
Exam 11: Advertising and Commercial Culture123 Questions
Exam 12: Public Relations and Framing the Message108 Questions
Exam 13: Media Economics and the Global Marketplace95 Questions
Exam 14: The Culture of Journalism: Values, Ethics, and Democracy65 Questions
Exam 15: Media Effects and Cultural Approaches to Research80 Questions
Exam 16: Legal Controls and Freedom of Expression109 Questions
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Alternative magazines such as the Progressive and the National Review have historically defined themselves in terms of gender and race.
Free
(True/False)
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(80)
Correct Answer:
False
Editions of national magazines whose advertising is tailored to subscribers and readers according to occupation, class, and zip-code address are ______________________ editions.
Free
(Short Answer)
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Correct Answer:
demographic
Of the following magazines, which has the largest circulation in the United States?
Free
(Multiple Choice)
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Correct Answer:
B
Which of the following was designed as a general-interest or mass audience magazine?
(Multiple Choice)
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Women's magazines, such as Good Housekeeping and Woman's Day, survived the competition for ad dollars better than magazines like Life and Look.
(True/False)
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Specialized magazines were published in America throughout the nineteenth century.
(True/False)
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By the end of the nineteenth century, some magazine prices actually went down-from thirty-five cents to ten cents.
(True/False)
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Explain the role of early magazines in America's political and social shift from British colony to independent nation.
(Essay)
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The first colonial magazines published by Andrew Bradford and Benjamin Franklin enjoyed instant success and continued for several years.
(True/False)
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Which of the following statements about general-interest magazines is false?
(Multiple Choice)
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To avoid offending readers, Sports Illustrated does not publish investigative articles.
(True/False)
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Which of the following is not a result of muckraking journalism in magazines around the start of the twentieth century?
(Multiple Choice)
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Do your favorite magazines define you primarily as a consumer or as a citizen? Do you think magazines have a responsibility to educate their readers as both? Why or why not?
(Essay)
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The Saturday Evening Post continued the muckraking tradition-especially by criticizing business corruption-into the 1920s.
(True/False)
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The New Yorker was the first city magazine aimed at a national upscale audience.
(True/False)
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Muckraking journalists exposed corruption and abuses in the oil, meatpacking, and patent medicine industries.
(True/False)
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Launched in 2009 by MSN and BermanBraun, _____ is a leading online entertainment magazine.
(Multiple Choice)
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(88)
Specialized magazines outside the mainstream publish information and viewpoints for readers not served by other media channels.
(True/False)
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Who wrote History of the Standard Oil Company, first serialized in McClure's magazine?
(Multiple Choice)
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