Exam 9: Magazines in the Age of Specialization

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The circulation of tabloid newspapers such as the National Enquirer declined after their peak in the 1980s.

(True/False)
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President Theodore Roosevelt criticized magazine journalists who exposed corruption in government and business by calling them muckrakers.

(True/False)
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Until Playboy entered the marketplace, most large-circulation magazines were targeted at women.

(True/False)
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Advertisers frequently pressure magazines to publish _____.

(Multiple Choice)
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Among magazines that target audiences by age, the most dramatic recent success has come from those aimed at _____.

(Multiple Choice)
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The term muckraker _____.

(Multiple Choice)
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Collier's and Woman's Home Companion failed in the 1950s because of poor management.

(True/False)
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Online-only and online versions of magazines are _____.

(Multiple Choice)
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Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?

(Multiple Choice)
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Claiming over 25 million unique monthly visitors, _____ is currently the leading online magazine.

(Multiple Choice)
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Within the magazine publishing industry, the department that typically monitors single-copy and subscription sales is known as the _____.

(Multiple Choice)
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What are the typical characteristics of a general-interest magazine? What types of content would you expect to see in such a magazine?

(Essay)
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The ____ championed women's property rights.

(Short Answer)
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With so many specialized magazines appealing to distinct groups, magazines today don't have as strong a role in creating a sense of national identity.

(True/False)
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Production costs and reduced distribution forced magazine publishers to raise magazine prices.

(True/False)
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The magazine industry continues to shun the Internet because of its threat to printed journals.

(True/False)
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In _____, ads in national magazines are tailored for geographic areas.

(Short Answer)
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_____ took on the Standard Oil Company.

(Short Answer)
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In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience, called _____.

(Multiple Choice)
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A national magazine with regional editions _____.

(Multiple Choice)
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