Exam 9: Magazines in the Age of Specialization

A main purpose of split-run and demographic editions of magazines is to _____.

Webzines such as Salon and Slate have opened new doors for online journalism.

Which of the following is true about the magazine Sports Illustrated?

Which popular magazine was launched in 1974 by Time Inc.?

The first magazines primarily offered entertainment news and gossip.

Within the magazine publishing industry, the department that usually produces the nonadvertising content of a magazine is known as the _____.

Which of the following is an example of a consumer magazine?

An example of the way in which an online magazine might be different from a print magazine is to _____.

A style of early-twentieth-century investigative journalism, ______________________ refers to reporters crawling around in society's muck to uncover a story.

______________________ subscriptions automatically renew on a credit card account unless subscribers request that the automatic renewal be stopped.

How are some online-only magazines trying to reinvent the idea of a magazine?

What factor had an effect on the dramatic growth in magazine circulation around the end of the nineteenth century?

_____ are magazines created exclusively for online readers.

Almost all magazines offer 25 to 50 percent discounts from their rate cards to advertisers.

Evergreen magazine subscriptions are those that are automatically renewed on the subscriber's credit card.

An example of a magazine that was conceived as online-only is _____.

TV Guide succeeded, in part, because it was readily available at the nation's supermarket checkout lines.

Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine.

Which of the following is not a reason Life and Look magazines went out of business in the early 1970s?

_____ investigated patent medicines.