Exam 9: Magazines in the Age of Specialization

Demographic editions of national magazines are tailored to the interests of different geographic areas.

____ published the work of writers such as Emerson, Thoreau, and Twain.

Which of the following statements about the relationship between magazines and the Internet is false?

Demographic editions of national magazines are able to charge higher rates for advertising.

_____ targeted urban problems.

Which of the following is true about minority-targeted magazines?

Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to _____.

The word magazine comes from the French term magasin, meaning "storehouse."

Magazines survived the coming of television in part by developing demographic and regional editions.

Life magazine was able to compete with the popular radio programs of the 1930s and 1940s by running popular fiction, first-person news reports, and other text-based features.

Some of the most influential magazines of the nineteenth century were targeted at women.

A type of magazine that addresses a wide variety of topics, ______________________ magazines are aimed at a broad national audience.

The Web and App formats give magazines unlimited space and the ability to do things that are impossible in the print versions.

In terms of ownership structure and business models, the magazine industry has the most in common with which other form of mass media?

Split-run editions allow national magazines to tailor ads to different geographic areas.

In what ways do magazines serve democratic ideals?

Who wrote The Jungle, a fictional account of Chicago's meatpacking industry?

The average magazine contains about 45 percent ad copy and 55 percent editorial material.

The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions.

The first magazines in America were edited for the working classes.