Question 1

The purpose of antitrust laws is to encourage diversity and competition in the marketplace.

Accepted Answer

A) True 
 B)False  True

Question 2

_______________________ is the phenomenon of one country's media, fashion, and food dominating the global market and shaping the cultures and identities of other nations.

Accepted Answer

Cultural imperialism

Question 3

Which of the following is not a statement that describes the modern concept of hegemony?

Accepted Answer

A)  Hegemony is a good tool for encouraging conversation and debate. 
B)  Hegemony was a technique recommended by modern public relations founder Edward Bernays as a way to control public opinion. 
C)  Hegemony's qualities are often defined or reinforced by narratives, or stories, told in various media forms including books, movies, and television. 
D)  Hegemony tends to portray the social, economic, and political status quo as normal and natural ways to see the world. 
E)  Hegemony tends to repel self-scrutiny or critical examination. 
A)  Hegemony is a good tool for encouraging conversation and debate. 
B)  Hegemony was a technique recommended by modern public relations founder Edward Bernays as a way to control public opinion. 
C)  Hegemony's qualities are often defined or reinforced by narratives, or stories, told in various media forms including books, movies, and television. 
D)  Hegemony tends to portray the social, economic, and political status quo as normal and natural ways to see the world. 
E)  Hegemony tends to repel self-scrutiny or critical examination. A

Question 4

The significant trends in major mainstream media economics today are ______.

Accepted Answer

A)  community ownership and civic action 
B)  specialization and synergy 
C)  partisanship and deference 
D)  national ownership and community action 
E)  dramatically greater diversity in ownership 
A)  community ownership and civic action 
B)  specialization and synergy 
C)  partisanship and deference 
D)  national ownership and community action 
E)  dramatically greater diversity in ownership

Question 5

What purpose does it serve for politicians and powerful media companies to provide "common-sense" narratives to the public?

Accepted Answer

Politicians and powerful media companies

Question 6

Which of the following is true about the globalization of media?

Accepted Answer

A)  It's more difficult for American media to reach other parts of the world. 
B)  Globalization allows foreign companies to have more control over the media that Americans consume. 
C)  Globalization has prevented U.S. TV channels from establishing a foothold in other countries. 
D)  Globalization facilitates the equal development of media in both the United States and other countries. 
E)  Globalization allows companies to recoup losses in the United States with sales overseas. 
A)  It's more difficult for American media to reach other parts of the world. 
B)  Globalization allows foreign companies to have more control over the media that Americans consume. 
C)  Globalization has prevented U.S. TV channels from establishing a foothold in other countries. 
D)  Globalization facilitates the equal development of media in both the United States and other countries. 
E)  Globalization allows companies to recoup losses in the United States with sales overseas.

Question 7

In the textbook, the term wage gap refers to ______.

Accepted Answer

A)  the growing difference in pay based on gender 
B)  the downsizing of traditional newsrooms, with fewer reporters earning much higher salaries 
C)  the rapidly growing difference in compensation between average wage earners and top corporate executives 
D)  the gap between union salaries in the 1950s and the 2000s 
E)  the shrinking gap in pay between hourly and salaried employees 
A)  the growing difference in pay based on gender 
B)  the downsizing of traditional newsrooms, with fewer reporters earning much higher salaries 
C)  the rapidly growing difference in compensation between average wage earners and top corporate executives 
D)  the gap between union salaries in the 1950s and the 2000s 
E)  the shrinking gap in pay between hourly and salaried employees

Question 8

In our market economy, citizens have ______, but not very much control over the types of products they might actually want.

Accepted Answer

A)  consumer choice 
B)  enormous power 
C)  freedom from thought 
D)  great responsibility 
E)  None of the options are correct. 
A)  consumer choice 
B)  enormous power 
C)  freedom from thought 
D)  great responsibility 
E)  None of the options are correct.

Question 9

Most media companies spread out their holdings among various types of mass media rather than trying to control one medium, to avoid monopoly charges.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following best describes limited competition?

Accepted Answer

A)  A single firm that dominates an industry 
B)  A market that has many producers and sellers, but only a few products 
C)  A few firms that dominate an industry 
D)  Customers that pay directly for media goods, such as a cable TV or a magazine subscription 
E)  A company that is limited in the way it can compete with its rivals, as in case of price fixing 
A)  A single firm that dominates an industry 
B)  A market that has many producers and sellers, but only a few products 
C)  A few firms that dominate an industry 
D)  Customers that pay directly for media goods, such as a cable TV or a magazine subscription 
E)  A company that is limited in the way it can compete with its rivals, as in case of price fixing

Question 11

Magazines like J-14 and AARP The Magazine that target a certain age group represent a form of ______.

Accepted Answer

A)  specialization 
B)  globalization 
C)  partisanship 
D)  ageism 
E)  synergy 
A)  specialization 
B)  globalization 
C)  partisanship 
D)  ageism 
E)  synergy

Question 12

How does the modern concept of hegemony apply to the current media landscape?

Accepted Answer

The modern concept of hegemony can be ap

Question 13

According to the textbook, what's wrong with referring to a position as "common sense"?

Accepted Answer

A)  It creates a context in which there is less chance for challenge and criticism. 
B)  Social and political leaders use it as a tool to stifle changes to the status quo. 
C)  It is a social construct that shifts over time rather than representing any solid "truth." 
D)  It is a powerful tool of hegemony. 
E)  All of the options are correct. 
A)  It creates a context in which there is less chance for challenge and criticism. 
B)  Social and political leaders use it as a tool to stifle changes to the status quo. 
C)  It is a social construct that shifts over time rather than representing any solid "truth." 
D)  It is a powerful tool of hegemony. 
E)  All of the options are correct.

Question 14

Name one argument for and one argument against the spread of global media.

Accepted Answer

Argument for the Spread of Global Media:

Question 15

What is the role of synergy in the current climate of media mergers? Describe three examples of synergy.

Accepted Answer

The role of synergy in the current clima

Question 16

Netflix killed the video store, and it is in the process of killing the movie theaters.

Accepted Answer

A) True 
 B)False

Question 17

Describe three negative effects of media consolidation.

Accepted Answer

1. Limited diversity of viewpoints: Medi

Question 18

The general trend of deregulation made significant changes to the media landscape. Explain the idea behind deregulation and the major media marketplace changes that followed.

Accepted Answer

Deregulation refers to the process of re

Question 19

The ____ broke up the Standard Oil Company.

Accepted Answer

Sherman An

Question 20

Apple holds the position of top digital media conglomerate.

Accepted Answer

A) True 
 B)False

The purpose of antitrust laws is to encourage diversity and competition in the marketplace.

_______________________ is the phenomenon of one country's media, fashion, and food dominating the global market and shaping the cultures and identities of other nations.

Which of the following is not a statement that describes the modern concept of hegemony?

The significant trends in major mainstream media economics today are ______.

What purpose does it serve for politicians and powerful media companies to provide "common-sense" narratives to the public?

Which of the following is true about the globalization of media?

In the textbook, the term wage gap refers to ______.

In our market economy, citizens have ______, but not very much control over the types of products they might actually want.

Most media companies spread out their holdings among various types of mass media rather than trying to control one medium, to avoid monopoly charges.

Which of the following best describes limited competition?

Magazines like J-14 and AARP The Magazine that target a certain age group represent a form of ______.

How does the modern concept of hegemony apply to the current media landscape?

According to the textbook, what's wrong with referring to a position as "common sense"?

Name one argument for and one argument against the spread of global media.

What is the role of synergy in the current climate of media mergers? Describe three examples of synergy.

Netflix killed the video store, and it is in the process of killing the movie theaters.

Describe three negative effects of media consolidation.

The general trend of deregulation made significant changes to the media landscape. Explain the idea behind deregulation and the major media marketplace changes that followed.

The ____ broke up the Standard Oil Company.

Apple holds the position of top digital media conglomerate.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 13: Media Economics and the Global Marketplace

The purpose of antitrust laws is to encourage diversity and competition in the marketplace.

_______________________ is the phenomenon of one country's media, fashion, and food dominating the global market and shaping the cultures and identities of other nations.

Which of the following is not a statement that describes the modern concept of hegemony?

The significant trends in major mainstream media economics today are ______.

What purpose does it serve for politicians and powerful media companies to provide "common-sense" narratives to the public?

Which of the following is true about the globalization of media?

In the textbook, the term wage gap refers to ______.

In our market economy, citizens have ______, but not very much control over the types of products they might actually want.

Most media companies spread out their holdings among various types of mass media rather than trying to control one medium, to avoid monopoly charges.

Which of the following best describes limited competition?

Magazines like J-14 and AARP The Magazine that target a certain age group represent a form of ______.

How does the modern concept of hegemony apply to the current media landscape?

According to the textbook, what's wrong with referring to a position as "common sense"?

Name one argument for and one argument against the spread of global media.

What is the role of synergy in the current climate of media mergers? Describe three examples of synergy.

Netflix killed the video store, and it is in the process of killing the movie theaters.

Describe three negative effects of media consolidation.

The general trend of deregulation made significant changes to the media landscape. Explain the idea behind deregulation and the major media marketplace changes that followed.

The ____ broke up the Standard Oil Company.

Apple holds the position of top digital media conglomerate.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters