Question 1

The era of downsizing coincided with an increase in workers who belong to labor unions.

Accepted Answer

A) True 
 B)False

Question 2

Most citizens of developed countries have a wide range of media products available to them, but have little say in which media are created and circulated.

Accepted Answer

A) True 
 B)False

Question 3

The concept of synergy can best be described as ______.

Accepted Answer

A)  the power of a new media development as it displaces old, less technologically advanced media 
B)  several media subsidiaries working under one corporate umbrella to promote different versions of a media product 
C)  the development of shopping-mall bookstores to boost book sales 
D)  the development of more multimediated ways to distribute books 
E)  the ability of one culture to dominate another 
A)  the power of a new media development as it displaces old, less technologically advanced media 
B)  several media subsidiaries working under one corporate umbrella to promote different versions of a media product 
C)  the development of shopping-mall bookstores to boost book sales 
D)  the development of more multimediated ways to distribute books 
E)  the ability of one culture to dominate another

Question 4

In 2006, Disney CEO Robert Iger merged the company with ______.

Accepted Answer

A)  Pixar 
B)  ABC 
C)  CBS 
D)  Viacom 
E)  Google 
A)  Pixar 
B)  ABC 
C)  CBS 
D)  Viacom 
E)  Google

Question 5

The transition to an information economy was characterized by ______.

Accepted Answer

A)  an increasingly centralized and permanent workforce 
B)  intense product rivalry between one country and another 
C)  an emphasis on mass rather than niche markets 
D)  concentrated ownership in nearly every media sector 
E)  the ever-increasing power of labor union movements 
A)  an increasingly centralized and permanent workforce 
B)  intense product rivalry between one country and another 
C)  an emphasis on mass rather than niche markets 
D)  concentrated ownership in nearly every media sector 
E)  the ever-increasing power of labor union movements

Question 6

Disney now owns Iron Man, Spider-Man, and X-men.

Accepted Answer

A) True 
 B)False

Question 7

The term synergy describes the dynamic creative energy of media corporations such as Disney.

Accepted Answer

A) True 
 B)False

Question 8

The movement toward business deregulation started during the presidency of Ronald Reagan (1981-1989).

Accepted Answer

A) True 
 B)False

Question 9

How have media mergers changed the economics of mass media?

Accepted Answer

Media mergers have significantly altered

Question 10

Given that ______ percent of new media products fail, a flexible economy demands fast product development and market research.

Accepted Answer

A)  10-20 
B)  30-35 
C)  40-50 
D)  80-90 
E)  over 95 
A)  10-20 
B)  30-35 
C)  40-50 
D)  80-90 
E)  over 95

Question 11

The global economy has reduced prices to the point where most low-paid workers in Third World factories can afford the stereos and TV sets they help manufacture.

Accepted Answer

A) True 
 B)False

Question 12

Disney expanded its global reach by ______.

Accepted Answer

A)  purchasing ABC 
B)  opening a theme park in California 
C)  merging with Pixar 
D)  opening Tokyo Disney and Disneyland Paris 
E)  None of the options are correct. 
A)  purchasing ABC 
B)  opening a theme park in California 
C)  merging with Pixar 
D)  opening Tokyo Disney and Disneyland Paris 
E)  None of the options are correct.

Question 13

The twentieth century saw a shift away from a manufacturing economy to a(n) __________________ economy in the United States.

Accepted Answer

The answer of The twentieth century saw a shift away...

Question 14

Former CBS broadcast chief William Paley once argued that anyone who attacked the commercial broadcast system was attacking democracy itself.

Accepted Answer

A) True 
 B)False

Question 15

An oligopoly exists when there is a lot of variety in the number of sellers and producers of media content, but not much variety in what they actually produce.

Accepted Answer

A) True 
 B)False

Question 16

This corporation owns the ABC television network: _______________________.

Accepted Answer

The answer of This corporation owns the ABC television network:...

Question 17

Synergy typically refers to the promotion and sale of different versions of a media product across the various subsidiaries of a media conglomerate.

Accepted Answer

A) True 
 B)False

Question 18

Our society has been reluctant to debate the inequalities inherent in mass media ownership and has gradually collapsed the critical distinctions between ______.

Accepted Answer

A)  capitalism and the free market 
B)  democracy and free speech 
C)  space and time 
D)  capitalism and democracy 
E)  socialism and free speech 
A)  capitalism and the free market 
B)  democracy and free speech 
C)  space and time 
D)  capitalism and democracy 
E)  socialism and free speech

Question 19

The purpose of the 1950 Celler-Kefauver Act was to limit corporate mergers and joint ventures that reduced competition.

Accepted Answer

A) True 
 B)False

Question 20

What are the three basic structures of today's mass media industries, and how do they differ?

Accepted Answer

The three basic structures of today's ma

The era of downsizing coincided with an increase in workers who belong to labor unions.

Most citizens of developed countries have a wide range of media products available to them, but have little say in which media are created and circulated.

The concept of synergy can best be described as ______.

In 2006, Disney CEO Robert Iger merged the company with ______.

The transition to an information economy was characterized by ______.

Disney now owns Iron Man, Spider-Man, and X-men.

The term synergy describes the dynamic creative energy of media corporations such as Disney.

The movement toward business deregulation started during the presidency of Ronald Reagan (1981-1989).

How have media mergers changed the economics of mass media?

Given that ______ percent of new media products fail, a flexible economy demands fast product development and market research.

The global economy has reduced prices to the point where most low-paid workers in Third World factories can afford the stereos and TV sets they help manufacture.

Disney expanded its global reach by ______.

The twentieth century saw a shift away from a manufacturing economy to a(n) __________________ economy in the United States.

Former CBS broadcast chief William Paley once argued that anyone who attacked the commercial broadcast system was attacking democracy itself.

An oligopoly exists when there is a lot of variety in the number of sellers and producers of media content, but not much variety in what they actually produce.

This corporation owns the ABC television network: _______________________.

Synergy typically refers to the promotion and sale of different versions of a media product across the various subsidiaries of a media conglomerate.

Our society has been reluctant to debate the inequalities inherent in mass media ownership and has gradually collapsed the critical distinctions between ______.

The purpose of the 1950 Celler-Kefauver Act was to limit corporate mergers and joint ventures that reduced competition.

What are the three basic structures of today's mass media industries, and how do they differ?

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 13: Media Economics and the Global Marketplace

The era of downsizing coincided with an increase in workers who belong to labor unions.

Most citizens of developed countries have a wide range of media products available to them, but have little say in which media are created and circulated.

The concept of synergy can best be described as ______.

In 2006, Disney CEO Robert Iger merged the company with ______.

The transition to an information economy was characterized by ______.

Disney now owns Iron Man, Spider-Man, and X-men.

The term synergy describes the dynamic creative energy of media corporations such as Disney.

The movement toward business deregulation started during the presidency of Ronald Reagan (1981-1989).

How have media mergers changed the economics of mass media?

Given that ______ percent of new media products fail, a flexible economy demands fast product development and market research.

The global economy has reduced prices to the point where most low-paid workers in Third World factories can afford the stereos and TV sets they help manufacture.

Disney expanded its global reach by ______.

The twentieth century saw a shift away from a manufacturing economy to a(n) __________________ economy in the United States.

Former CBS broadcast chief William Paley once argued that anyone who attacked the commercial broadcast system was attacking democracy itself.

An oligopoly exists when there is a lot of variety in the number of sellers and producers of media content, but not much variety in what they actually produce.

This corporation owns the ABC television network: _______________________.

Synergy typically refers to the promotion and sale of different versions of a media product across the various subsidiaries of a media conglomerate.

Our society has been reluctant to debate the inequalities inherent in mass media ownership and has gradually collapsed the critical distinctions between ______.

The purpose of the 1950 Celler-Kefauver Act was to limit corporate mergers and joint ventures that reduced competition.

What are the three basic structures of today's mass media industries, and how do they differ?

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters