Question 1

Because of the rise of specialization, people under eighteen and women over thirty-five have more cable television shows targeted at them.

Accepted Answer

A) True 
 B)False

Question 2

What was the impact/outcome of a 2010 Supreme Court decision (in a five-to-four vote) regarding campaign financing?

Accepted Answer

A)  Stricter limits were placed on the amount of money businesses could donate to political candidates and causes. 
B)  No business or corporation is allowed to influence politicians with campaign cash. 
C)  Only small businesses and unions can donate money to campaigns. 
D)  The government cannot interfere in campaign spending by corporations. 
E)  None of the options are correct. 
A)  Stricter limits were placed on the amount of money businesses could donate to political candidates and causes. 
B)  No business or corporation is allowed to influence politicians with campaign cash. 
C)  Only small businesses and unions can donate money to campaigns. 
D)  The government cannot interfere in campaign spending by corporations. 
E)  None of the options are correct.

Question 3

How do global and specialized markets factor into today's media economy?

Accepted Answer

Global and specialized markets play a si

Question 4

Which of the following is an example of synergy by Disney?

Accepted Answer

A)  Creating a movie series from its popular theme-park ride Pirates of the Caribbean. 
B)  Merging with Pixar in 2006 
C)  Starting Buena Vista in 1953 
D)  Hiring Michael Eisner to lead a new management team in 1984 
E)  Opening Disneyland Paris in 1991 
A)  Creating a movie series from its popular theme-park ride Pirates of the Caribbean. 
B)  Merging with Pixar in 2006 
C)  Starting Buena Vista in 1953 
D)  Hiring Michael Eisner to lead a new management team in 1984 
E)  Opening Disneyland Paris in 1991

Question 5

Why do some critics charge that concentration of media ownership in the hands of a few large conglomerates is antidemocratic?

Accepted Answer

Critics argue that the concentration of

Question 6

When a company uses its concert promotion department to put on a show, then advertises the concert on the company's billboards, gives away free tickets on radio stations owned by that company, and advertises on the company's television stations, this is an example of ______.

Accepted Answer

A)  consumer control 
B)  the global marketplace 
C)  synergy 
D)  deregulation 
E)  consolidation 
A)  consumer control 
B)  the global marketplace 
C)  synergy 
D)  deregulation 
E)  consolidation

Question 7

If the first half of the twentieth century was part of the Industrial Age, the shift away from manufacturing jobs starting in the 1950s led to a period often known as the ______.

Accepted Answer

A)  Monopolistic Age 
B)  Information Age 
C)  Cultural Imperialism Age 
D)  MTV Age 
E)  New Ice Age 
A)  Monopolistic Age 
B)  Information Age 
C)  Cultural Imperialism Age 
D)  MTV Age 
E)  New Ice Age

Question 8

America has been accused of cultural imperialism for which of the following reasons?

Accepted Answer

A)  U.S. corporations own most of the world's mass media. 
B)  The Pentagon dictates foreign policy in most foreign countries. 
C)  American styles in fashion, food, and entertainment dominate the global markets. 
D)  Baywatch was more popular overseas than it was in the United States. 
E)  All of the options are correct. 
A)  U.S. corporations own most of the world's mass media. 
B)  The Pentagon dictates foreign policy in most foreign countries. 
C)  American styles in fashion, food, and entertainment dominate the global markets. 
D)  Baywatch was more popular overseas than it was in the United States. 
E)  All of the options are correct.

Question 9

Deregulation, globalization, and new media technologies have had significant effects on the content, the shape, and the business of media as a whole. Pick two changes you think are most significant and discuss their major impact.

Accepted Answer

Two significant changes brought about by

Question 10

The first antitrust law, enacted in 1890, was the ______ Act.

Accepted Answer

A)  Clayton Antitrust 
B)  Sherman Antitrust 
C)  Celler-Kefauver 
D)  Federal Trade Commission 
E)  None of the options are correct. 
A)  Clayton Antitrust 
B)  Sherman Antitrust 
C)  Celler-Kefauver 
D)  Federal Trade Commission 
E)  None of the options are correct.

Question 11

The ____ allowed dealers to sell competing products.

Accepted Answer

Clayton An

Question 12

The 1996 Telecommunications Act ______.

Accepted Answer

A)  placed limits on cable company rate increases 
B)  allowed telephone companies to enter the TV and radio business 
C)  allowed a company in the Top 20 market to own a newspaper and a TV station, as long as there were at least eight TV stations in the market 
D)  used regulation to guard against ownership concentration 
E)  None of the options are correct. 
A)  placed limits on cable company rate increases 
B)  allowed telephone companies to enter the TV and radio business 
C)  allowed a company in the Top 20 market to own a newspaper and a TV station, as long as there were at least eight TV stations in the market 
D)  used regulation to guard against ownership concentration 
E)  None of the options are correct.

Question 13

The ____ limited anticompetitive mergers.

Accepted Answer

Celler-Kef

Question 14

From 2009 to 2012, most U.S. post-recession growth has been among middle class Americans.

Accepted Answer

A) True 
 B)False

Question 15

Is there such a thing as a global village? What does this concept mean to you?

Accepted Answer

Yes, the concept of a global village ref

Question 16

All five digital media conglomerates are weak in the area of ______.

Accepted Answer

A)  e-commerce 
B)  search consoles 
C)  hardware devices 
D)  media narratives 
E)  social media 
A)  e-commerce 
B)  search consoles 
C)  hardware devices 
D)  media narratives 
E)  social media

Question 17

Government deregulation and corporate strategy are leading to a mass media industry controlled by ______.

Accepted Answer

A)  hundreds of small companies 
B)  monopolies 
C)  oligopolies 
D)  national conglomerates 
E)  one single parent corporation 
A)  hundreds of small companies 
B)  monopolies 
C)  oligopolies 
D)  national conglomerates 
E)  one single parent corporation

Question 18

People love television but do not like the ____________________, where programs only appear one time on non-portable screens.

Accepted Answer

A)  linear experience 
B)  mobile experience 
C)  Internet experience 
D)  circular experience 
E)  None of the options are correct. 
A)  linear experience 
B)  mobile experience 
C)  Internet experience 
D)  circular experience 
E)  None of the options are correct.

Question 19

The television network ABC is owned by Disney.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following companies owns YouTube?

Accepted Answer

A)  Viacom 
B)  General Electric 
C)  Google 
D)  Disney 
E)  AOL 
A)  Viacom 
B)  General Electric 
C)  Google 
D)  Disney 
E)  AOL

Because of the rise of specialization, people under eighteen and women over thirty-five have more cable television shows targeted at them.

What was the impact/outcome of a 2010 Supreme Court decision (in a five-to-four vote) regarding campaign financing?

How do global and specialized markets factor into today's media economy?

Which of the following is an example of synergy by Disney?

Why do some critics charge that concentration of media ownership in the hands of a few large conglomerates is antidemocratic?

When a company uses its concert promotion department to put on a show, then advertises the concert on the company's billboards, gives away free tickets on radio stations owned by that company, and advertises on the company's television stations, this is an example of ______.

If the first half of the twentieth century was part of the Industrial Age, the shift away from manufacturing jobs starting in the 1950s led to a period often known as the ______.

America has been accused of cultural imperialism for which of the following reasons?

Deregulation, globalization, and new media technologies have had significant effects on the content, the shape, and the business of media as a whole. Pick two changes you think are most significant and discuss their major impact.

The first antitrust law, enacted in 1890, was the ______ Act.

The ____ allowed dealers to sell competing products.

The 1996 Telecommunications Act ______.

The ____ limited anticompetitive mergers.

From 2009 to 2012, most U.S. post-recession growth has been among middle class Americans.

Is there such a thing as a global village? What does this concept mean to you?

All five digital media conglomerates are weak in the area of ______.

Government deregulation and corporate strategy are leading to a mass media industry controlled by ______.

People love television but do not like the ____________________, where programs only appear one time on non-portable screens.

The television network ABC is owned by Disney.

Which of the following companies owns YouTube?

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 13: Media Economics and the Global Marketplace

Because of the rise of specialization, people under eighteen and women over thirty-five have more cable television shows targeted at them.

What was the impact/outcome of a 2010 Supreme Court decision (in a five-to-four vote) regarding campaign financing?

How do global and specialized markets factor into today's media economy?

Which of the following is an example of synergy by Disney?

Why do some critics charge that concentration of media ownership in the hands of a few large conglomerates is antidemocratic?

When a company uses its concert promotion department to put on a show, then advertises the concert on the company's billboards, gives away free tickets on radio stations owned by that company, and advertises on the company's television stations, this is an example of ______.

If the first half of the twentieth century was part of the Industrial Age, the shift away from manufacturing jobs starting in the 1950s led to a period often known as the ______.

America has been accused of cultural imperialism for which of the following reasons?

Deregulation, globalization, and new media technologies have had significant effects on the content, the shape, and the business of media as a whole. Pick two changes you think are most significant and discuss their major impact.

The first antitrust law, enacted in 1890, was the ______ Act.

The ____ allowed dealers to sell competing products.

The 1996 Telecommunications Act ______.

The ____ limited anticompetitive mergers.

From 2009 to 2012, most U.S. post-recession growth has been among middle class Americans.

Is there such a thing as a global village? What does this concept mean to you?

All five digital media conglomerates are weak in the area of ______.

Government deregulation and corporate strategy are leading to a mass media industry controlled by ______.

People love television but do not like the ____________________, where programs only appear one time on non-portable screens.

The television network ABC is owned by Disney.

Which of the following companies owns YouTube?

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters