Exam 6: Business Marketing

Imagine you are the research director of a major industrial marketing firm.You need to select an NAICS code that defines the most homogenous group of companies in a particular group of highly competitive companies .Which of the following codes might you use?

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.When Etruscan sells railing to contractors to use in building loading docks safer in accordance with federal government regulations,it is selling to:

What would a U.S.company that manufactures the lighted signs that are used by state departments of transportation on the sides of roads,at outdoor sports arenas,for restaurant promotion,and in amusement parks use to facilitate its market segmentation and targeting if it wanted data that was readily available and usable?

The Internet provides a powerful tool for conveying information,conducting transactions,delivering innovative services,building customer and supplier relationships,gathering marketing data,and reducing costs and prices.

Cascade Landscaping Service (CLS)has decided to purchase computer-assisted-design (CAD)software for landscape design.Describe the conditions under which each of the three business buying situations would take place.

Products such as diamonds,iron ore,peaches,and beef that become part of finished products are examples of:

The emergence of the Internet has made buying and selling in the business market a process that is only efficient for the largest producer to pursue.

A baker purchases presifted flour which it then bakes into cakes and pastries.Flour made from wheat is an example of:

What is a strategic alliance? How is it linked to relationship marketing?

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Claxton Fruitcakes.In December,many corporations give Claxton fruitcakes to their customers as a way of thanking them for their business.In terms of the buying center,:

The elementary school teacher sent the following memo to his school's principal for her authorization: Will: Please order another two cases of construction paper,and twelve more glue sticks from our supplier.I'll need this by next Thursday.Thank you.--Heather This buying situation should be described as a:

_____ occurs when a carpet cleaning service decides to buy its detergents and spot cleaners from a manufacturer that regularly uses its cleaning services.

Lanover Manufacturing supplies windshield wiper blades to General Motors and Ford.A sudden jump in the price of rubber and its substitutes has forced Lanover and other wiper blades manufacturers to double the price of the wiper blades.Sales volume for wiper blades has not been affected by this increase in price.The price did not change because demand for windshield wiper blades is:

The Boise Printing Press Company has been purchasing all of its small machined shafts and gears from a machine shop for about $130,000 annually.If Boise buys two lathes,a drill press,and a milling machine,it could produce these parts itself.The equipment,materials,and two machinists would cost the company $450,000 over five years,a savings of $200,000.Should Boise pursue this option?

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Lucent Technologies.Consumers utilizing the First National Bank of Chicago to purchase U.S.Treasury Bonds will affect the demand for and use of the AT&T network computer system capabilities.This is called:

Within the business market,handle bars purchased by bicycle manufacturers are examples of:

PAS Systems has developed a club-like flashlight alcohol detector.The flashlight readings are inadmissible in court but are used by officers to decide whether to hold someone for a sobriety test.Batteries for the flashlights would be an example of:

Which of the following statements about buying centers is true?

At Garbino Metalware Welding,the shop foreman orders cutting oil,special hand cleaner,and sanding paper almost every month.These items would be classified as:

The government sector (federal,state and local)is not considered a business segment.