Exam 6: Business Marketing

More business buying and selling is done on the Internet than off-line.

During the first years of this century,the number of packages arriving at households has more than doubled.An increase in the price of the cardboard boxes in which these packages are shipped will have little effect on the amount of shipping done; the demand for the boxes will continue to increase.Therefore,you know the demand for the cardboard boxes is:

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Laptop Computers.Which role is Arno playing in the decision-making process?

One brand of tomato sauce advertises that the tomatoes it uses are process within 24 hours of being picked to ensure product freshness.The fresh tomatoes it buys from growers are examples of:

Business buyers use a variety of criteria to evaluate alternative products and suppliers.Name and define specific aspects of the three most important criteria.

The demand for polyethylene film used to wrap meat ready for sale is dependent on consumers' demand for meat.This is an example of _____ demand.

A _____ is situation requiring the purchase of a product for the first time.

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Companies that make bicycle racks for bike safekeeping in public places receive the railing as 30-foot lengths of pipe.For these companies,Etruscan railing is:

Although the price of a chemical added to paint to protect surfaces from mold and mildew has almost doubled,the price of paint only rose an average of 5 percent,and the demand for both paint and the chemical that eliminates mold and mildew remained stable.The demand for this chemical is:

Two important markets for many component parts are the OEM market and the replacement market.What does OEM stand for? Contrast characteristics of the OEM market to the replacement market.

Business services:

When two or more items are used in combination to produce a final product,they are said to have _____ demand.

Laminators,Inc.manufactures outdoor signs for business customers in less than one hour using SpecTar equipment and supplies.Laminators is an example of a(n):

A school system has been given a grant to purchase computers for its visually handicapped students.The computers will convert students' spoken language to words on the computer monitor that can be saved to a disk.With a tap on the mouse,the computer will read to the student whatever is on its screen.Since the school has never had such a system before,the purchase of these computers will be a:

The reseller market is the same as the retailer market.

Layton Bay,Inc.sells playground equipment to private schools and daycare centers,state and city governments,and families with pre-teen children.Layton Bay's marketing task is to sell products that are classified as:

What is a buying center? What are some implications of buying centers to the marketing manager?

Individual producers of raw materials have great flexibility in pricing their products.

Which of the following is NOT a benefit businesses experience from buying and selling their goods and services on the Internet?

A company that installs and maintains signs along the interstate has a truck that has a 158-foot crane on it that is capable of lifting up to 15 tons.The company's accountant depreciated the value of the vehicle over several years.What type of business product is the truck with crane?