Exam 6: Business Marketing

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Baseball Dirt.An increase in the price of Partac Peat will not affect the demand for the product because many groundskeepers believe there is no substitute for the product.Thus,demand for Partac Peat is:

Which of the following is the BEST example of an installation?

A product is defined as a business product rather than consumer good on the basis of its:

Items that are ready for assembly and that retain their identities when incorporated into another product are called component parts.

_____ is the primary promotional method for the sale of all business products.

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Lucent Technologies.First National Bank of Chicago,one of AT&T's customers,claims the new network helped the bank win a huge contract from the U.S.Treasury.For classification purposes,First National Bank would be which type of customer:

Because formal committees are often established to purchase business products,members of buying centers can be readily identified on formal organizational charts.

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Baseball Dirt.What type of business product would Partac Peat be since it is used in the making of baseball fields?

One common instrument used in _____ situations is the purchasing contract.

In Japan,reciprocity and personal relationships contribute to the development of:

The _____ is the set of all persons in an organization who become involved in the purchasing process.

PAS Systems has developed a new product-a club-like flashlight alcohol detector.The flashlight readings are inadmissible in court but are used by officers to decide whether to hold someone for a sobriety test.Each one costs $600.The decision of the Georgia Governor's Office of Highway Safety to equip every DUI officer with one would be an example of a(n):

A major segment of the business market is governments.Name two advantages and two disadvantages of doing business with governments.What are the advantages and disadvantages for small businesses?

What is reciprocity? Is it illegal or unethical? Why or why not?

One useful aspect of the North American Industry Classification System (NAICS)data is that it helps organizations identify potential new customers.

Organon Teknina sells inexpensive equipment to detect E.coli,listeria,or salmonella bacteria in food.The company serves not-for-profit institutions that need to regularly check food quality.Organon Teknina would be LEAST likely to sell to:

After getting advice from the company mechanic on how to get better gas mileage,the owner of Lincoln Cab Company decided to have the mechanic install Cherry Bomb glasspack mufflers in all of his cabs to increase the cars' fuel efficiency.In terms of the buying center,the mechanic filled the role of:

Products that have had some processing,are used directly in the production of other products,and do not retain their identity in the final product are called:

One segment of the business market has primary goals that differ from the ordinary business goals such as profit,market share,or return on investment.This segment includes many schools,churches,and civic clubs and is often called the _____ market.

How would you answer the following question,"Are strategic alliances a purely American phenomenon?" Be sure to explain your answer.