Exam 6: Business Marketing

A keiretsu is a(n):

Metalcrafter Enterprise manufactures stamped brass door plates,brass numbers,and other decorative brass trim for homes.Every month Metalcrafter purchases sheets of brass,which are classified as:

Consumable items that do not become part of the final product are called supplies.

When demand for a product is_____,an increase or decrease in the price of a product will not significantly affect demand for the product.

Which of the following statements does NOT describe the business market?

PAS Systems has developed a new product-a club-like flashlight alcohol detector.The flashlight readings are inadmissible in court but are used by officers to decide whether to hold someone for a sobriety test.Each one costs $600.After seeing a prototype brought back by one of its employees from a highway safety convention,the Georgia Governor's Office of Highway Safety decided to equip every DUI officer with one.In this example,the individual who attended the convention had the roles of _____ in the buying center.

What is business marketing? What basic types of goods and services are marketed between businesses?

Businesses that buy finished goods and sell and distribute them for a profit are called:

PAS Systems has developed a club-like flashlight alcohol detector.The flashlight readings are inadmissible in court but are used by officers to decide whether to hold someone for a sobriety test.Each one costs $600.The manufacturer assembles a breathalyzer from one supplier with a slightly modified flashlight case from another supplier to make the new product.The breathalyzer and the flashlight case are examples of:

Which of the following pairs of products BEST illustrates the concept of joint demand?

Finished items ready for assembly or products that need very little processing before they become a part of some other product are called:

For a product to be called a business product,it must be used to manufacture other products,become part of another product,facilitate the normal operations of a firm,or be acquired for resale with no substantial change in form.

If DuPont runs advertisements encouraging people to buy shoes that contain Lycra (a DuPont product),this would be an attempt to influence derived demand.

What is an OEM?

Sheetal is the receptionist for a law firm.As receptionist,Sheetal determines which vendors are seen by the lawyers for which she works.Sheetal is acting as a gatekeeper.

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Claxton Fruitcakes.In terms of business-to-business products,the raisins used in fruitcakes are examples of:

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Baseball Dirt.The first time Roger Bossard purchased Partac Peat,it was most likely an example of which type of buying situation?

Another name for business supplies like pens,paper,and computer diskettes is:

LeAnn sells advertising in regional travel magazines to small motel chains and independent motels.She often talks to several different people before she locates someone who can give her a purchase order or a refusal.In terms of the buying center,she has the most trouble identifying the _____ for her merchandise.

A particular segment of the business market includes those individuals and organizations that purchase goods and services for the purpose of making a profit.They achieve this goal by using purchased goods and services to make other goods,to become part of other goods,or to facilitate the daily operations of the organization.This group is called the _____ segment of the business market.