Exam 6: Business Marketing

A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles.Decreased production in turn reduces Huffy's demand for bicycle seats.This is because the products in this situation have _____ demand.

In terms of how business buyers evaluate products and suppliers,the most important criterion is:

NAICS is an industry classification system used by most nations of the world.

Ellis is trying to sell laser detection equipment to a large Brazilian mining company.Ellis discovered this prospect when he went looking for customers who use laser equipment similar to what his company manufactures,but who had not purchased any.Which of the following questions would be the LEAST important to answer prior to visiting the mining company's headquarters?

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Etruscan has experienced a strong increase in railing sales as a result of the growth of college football.This increase in the demand for railings as a result of the demand for new football stadiums is called _____ demand.

Rice Epicurean in Houston is an exclusive outlet for Honey Baked brand hams and See brand candies.In the spring,it markets Easter baskets and all the makings for personalized Easter baskets.Rice Epicurean would be best classified as a(n):

A routine purchasing situation in which the purchaser is not looking for new information or at other suppliers is called a:

Which of the following is the BEST example of accessory equipment?

Name and briefly describe six of the major differences between business and consumer markets.

Producers are often called:

SCENARIOS Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Lucent Technologies.AT&T requires its customers to purchase all the necessary technology to run the network.This requires expensive machinery that will be purchased and then depreciated over time.The machinery is classified as:

Eilene Tifinio is the marketing manager for manufacturer of refrigeration equipment.She must develop a marketing strategy for the upcoming year.Which of the following marketing actions is Eilene LEAST likely to employ?

Any firm that purchases goods and services to make a profit by using them to produce other goods is part of the producer segment of the business market.

Managers can use the NAICS data to:

Describe the reseller market.Why do businesses use the services of business product distributors?

While consumer and business markets differ in many ways,the volatility of demand for products is about the same for each type of market.

Why is customer service an important factor in business marketing?

_____ are consumable,inexpensive,and often standardized items that do not become part of the final product.

In the six months following the September 11 tragedy,consumer demand for large American flags saw a 200 percent increase,but the Eagle Manufacturing Company had a 500 percent increase in orders for the special machine that mass produces the larger flags.This dramatic increase is due to the:

An employment agency specializes in providing nannies.The agency hired a management consulting firm to research how it can reduce its employee turnover and make more efficient use of customer referrals.This consulting firm provided the employment agency with: