SCENARIOS Etruscan Railing Company

SCENARIOS
Etruscan Railing Company
Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds.
-Refer to Claxton Fruitcakes.In December,many corporations give Claxton fruitcakes to their customers as a way of thanking them for their business.In terms of the buying center,:

A) the person who decides that gifts would be appropriate would be the initiator
B) the person who has the formal authority to select Claxton fruitcakes as the appropriate gift is the decider
C) the person who prevents other members of the buying center from seeing promotional material from other companies selling similarly-priced gift ideas is an example of a gatekeeper
D) the salespeople who remind management how much their customers enjoyed Claxton fruitcake last year are examples of influencers
E) all of the above are true

Correct Answer:

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