Question 1

Licensing is advantageous compared to exporting as it provides access to local partner's distribution channels and also protection from legal barriers.

Accepted Answer

A) True 
 B)False

Question 2

Globalization helps firms to gain benefits such as new insights into consumer behavior and alternative distribution strategies.

Accepted Answer

A) True 
 B)False

Question 3

China has been scrutinized for exporting shrimp into the United States at extremely low prices.The United States inspectors suspect that China is selling the shrimp at extremely low prices - possibly even lower than what Chinese consumers might pay.This practice is known as _______.

Accepted Answer

A) ​dumping 
B) ​exchange control 
C) ​flooding 
D) ​pushing 
A) ​dumping 
B) ​exchange control 
C) ​flooding 
D) ​pushing

Question 4

The United States leads the world in retailing and service exports.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following terms refers to an arrangement according to which a small firm teams with a major international company and serves as a subcontractor on a foreign project?

Accepted Answer

A) International trade mentorship 
B) Trade facilitation 
C) An offset agreement 
D) A mutual trade agreement 
A) International trade mentorship 
B) Trade facilitation 
C) An offset agreement 
D) A mutual trade agreement

Question 6

What are the different ways to achieve multinational economic integration? Why are some nations not keen on entering into free trade?

Accepted Answer

Multinational economic integration can b

Question 7

Related party trade is defined as the trade relationship between:

Accepted Answer

A) countries with free trade agreements. 
B) member countries of a customs union. 
C) two companies in the same industry. 
D) a corporation and its overseas subsidiaries. 
A) countries with free trade agreements. 
B) member countries of a customs union. 
C) two companies in the same industry. 
D) a corporation and its overseas subsidiaries.

Question 8

Developing a completely new product to take advantage of a unique foreign opportunity is called product:

Accepted Answer

A) prototyping. 
B) commercialization. 
C) invention. 
D) origination. 
A) prototyping. 
B) commercialization. 
C) invention. 
D) origination.

Question 9

Match each item with the correct statement below.
-_____ is a form of exporting whereby goods and services are bartered rather than sold for cash.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 10

Differentiate between revenue tariffs and protective tariffs.Give an example for each.

Accepted Answer

Revenue tariffs are designed to raise fu

Question 11

The Republic of Eastern Africa imposes a duty on imported goods to pay for government expenditure.This is best described as a(n)_____.

Accepted Answer

A) protective tariff 
B) revenue tariff 
C) import quota 
D) subsidy 
A) protective tariff 
B) revenue tariff 
C) import quota 
D) subsidy

Question 12

Which of the following actions generally helps marketers encounter new products,new approaches to distribution,or clever new promotional ideas?

Accepted Answer

A) Globalization 
B) Developing core values 
C) Market penetration 
D) Product standardization 
A) Globalization 
B) Developing core values 
C) Market penetration 
D) Product standardization

Question 13

A major drawback to a global marketing strategy is its high cost of implementation.

Accepted Answer

A) True 
 B)False

Question 14

The recently ratified Treaty of Lisbon enables the EU to enter into international agreements as a political entity.

Accepted Answer

A) True 
 B)False

Question 15

Quotas on imports and export subsidies are different forms of tariffs.

Accepted Answer

A) True 
 B)False

Question 16

A manufacturing firm retains more control over the export process when it deals with an export trading company rather than dealing with an export management company.

Accepted Answer

A) True 
 B)False

Question 17

​Global Consultants Inc.offers advice to small businesses considering international expansion.Its experts point out the potential advantages of going global,including

Accepted Answer

A) ​Gaining new insights into consumer behavior. 
B) ​Accessing alternative distribution strategies. 
C) ​Reducing the number of competitors. 
D) ​Facing less price competition. 
A) ​Gaining new insights into consumer behavior. 
B) ​Accessing alternative distribution strategies. 
C) ​Reducing the number of competitors. 
D) ​Facing less price competition.

Question 18

Little Princess,a California based company,is a creator of dolls and other toys for girls.The company is mainly involved in designing new toys and developing their prototypes.It has signed an agreement with some local toy manufacturers in Europe and North America to manufacture and distribute their toys in the local markets.These contracts are for a specified time period and permit the foreign marketer to distribute goods in a specified geographic area.Which of the following strategies is being used by Little Princess to enter foreign markets?

Accepted Answer

A) Exporting 
B) Direct Investment 
C) Foreign licensing 
D) Sole sourcing 
A) Exporting 
B) Direct Investment 
C) Foreign licensing 
D) Sole sourcing

Question 19

The Export Trading Company Act of 1982 seeks to make it easier for foreign buyers to connect with U.S.exporters.

Accepted Answer

A) True 
 B)False

Question 20

An offset agreement combines a small firm with a major international company where the small firm essentially serves as a subcontractor on a large foreign project.

Accepted Answer

A) True 
 B)False

Licensing is advantageous compared to exporting as it provides access to local partner's distribution channels and also protection from legal barriers.

Globalization helps firms to gain benefits such as new insights into consumer behavior and alternative distribution strategies.

China has been scrutinized for exporting shrimp into the United States at extremely low prices.The United States inspectors suspect that China is selling the shrimp at extremely low prices - possibly even lower than what Chinese consumers might pay.This practice is known as _______.

The United States leads the world in retailing and service exports.

Which of the following terms refers to an arrangement according to which a small firm teams with a major international company and serves as a subcontractor on a foreign project?

What are the different ways to achieve multinational economic integration? Why are some nations not keen on entering into free trade?

Related party trade is defined as the trade relationship between:

Developing a completely new product to take advantage of a unique foreign opportunity is called product:

Match each item with the correct statement below. -_____ is a form of exporting whereby goods and services are bartered rather than sold for cash.

Differentiate between revenue tariffs and protective tariffs.Give an example for each.

The Republic of Eastern Africa imposes a duty on imported goods to pay for government expenditure.This is best described as a(n)_____.

Which of the following actions generally helps marketers encounter new products,new approaches to distribution,or clever new promotional ideas?

A major drawback to a global marketing strategy is its high cost of implementation.

The recently ratified Treaty of Lisbon enables the EU to enter into international agreements as a political entity.

Quotas on imports and export subsidies are different forms of tariffs.

A manufacturing firm retains more control over the export process when it deals with an export trading company rather than dealing with an export management company.

Global Consultants Inc.offers advice to small businesses considering international expansion.Its experts point out the potential advantages of going global,including

The Export Trading Company Act of 1982 seeks to make it easier for foreign buyers to connect with U.S.exporters.

An offset agreement combines a small firm with a major international company where the small firm essentially serves as a subcontractor on a large foreign project.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 8: Global Marketing

Licensing is advantageous compared to exporting as it provides access to local partner's distribution channels and also protection from legal barriers.

Globalization helps firms to gain benefits such as new insights into consumer behavior and alternative distribution strategies.

China has been scrutinized for exporting shrimp into the United States at extremely low prices.The United States inspectors suspect that China is selling the shrimp at extremely low prices - possibly even lower than what Chinese consumers might pay.This practice is known as _______.

The United States leads the world in retailing and service exports.

Which of the following terms refers to an arrangement according to which a small firm teams with a major international company and serves as a subcontractor on a foreign project?

What are the different ways to achieve multinational economic integration? Why are some nations not keen on entering into free trade?

Related party trade is defined as the trade relationship between:

Developing a completely new product to take advantage of a unique foreign opportunity is called product:

Match each item with the correct statement below. -_____ is a form of exporting whereby goods and services are bartered rather than sold for cash.

Differentiate between revenue tariffs and protective tariffs.Give an example for each.

The Republic of Eastern Africa imposes a duty on imported goods to pay for government expenditure.This is best described as a(n)_____.

Which of the following actions generally helps marketers encounter new products,new approaches to distribution,or clever new promotional ideas?

A major drawback to a global marketing strategy is its high cost of implementation.

The recently ratified Treaty of Lisbon enables the EU to enter into international agreements as a political entity.

Quotas on imports and export subsidies are different forms of tariffs.

A manufacturing firm retains more control over the export process when it deals with an export trading company rather than dealing with an export management company.

​Global Consultants Inc.offers advice to small businesses considering international expansion.Its experts point out the potential advantages of going global,including

The Export Trading Company Act of 1982 seeks to make it easier for foreign buyers to connect with U.S.exporters.

An offset agreement combines a small firm with a major international company where the small firm essentially serves as a subcontractor on a large foreign project.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Global Consultants Inc.offers advice to small businesses considering international expansion.Its experts point out the potential advantages of going global,including