Question 1

Revenue tariffs are usually higher than protective tariffs.

Accepted Answer

A) True 
 B)False

Question 2

Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.

Accepted Answer

A) True 
 B)False

Question 3

A business school instructor talks about a "generally favorable attitude toward foreign investment." Which factor is most likely to be an obstacle to the American attitude toward foreign investment's being totally favorable?​

Accepted Answer

A) ​less criticism by regular and social media outlets 
B) ​longer-lasting products with more attractive features 
C) ​large advertising budgets that attract undue attention 
D) ​need for bilingual employees to explain the products 
E) ​competition from foreign products for U.S. consumers 
A) ​less criticism by regular and social media outlets 
B) ​longer-lasting products with more attractive features 
C) ​large advertising budgets that attract undue attention 
D) ​need for bilingual employees to explain the products 
E) ​competition from foreign products for U.S. consumers

Question 4

A simple and inexpensive way for first-time exporters to reach foreign customers is to sell their products to an export trading company.

Accepted Answer

A) True 
 B)False

Question 5

_____ are trade restrictions that limit the number of units of products in certain categories that can cross a country's boundary for resale.

Accepted Answer

A) Protective tariffs 
B) Embargoes 
C) Import quotas 
D) Subsidies 
A) Protective tariffs 
B) Embargoes 
C) Import quotas 
D) Subsidies

Question 6

Coca Cola is a worldwide manufacturer and distributor of carbonated beverages.A visit to its museum - the World of Coca Cola in Atlanta,GA features a beverage lounge where visitors can sample beverages from around the world.There are five tasting stations arranged geographically - Africa,Asia,Europe,Latin America,and North America.Each station offers different beverages to sample that are unique to that region.What aspect of achieving global marketing success do the variety of products by geographic region represent?

Accepted Answer

A) ​the ability to adapt products to local preferences and culture 
B) ​the importance of packaging and avoiding colors that might have negative meanings 
C) ​the ability to segment the markets by region 
D) ​the importance of hiring local workers 
A) ​the ability to adapt products to local preferences and culture 
B) ​the importance of packaging and avoiding colors that might have negative meanings 
C) ​the ability to segment the markets by region 
D) ​the importance of hiring local workers

Question 7

What is the European Union? What are its goals?

Accepted Answer

The European Union (EU)is a customs unio

Question 8

An investment group has decided to buy an international franchise of a nationally known custom clothing chain.The group members are convinced that the franchise's headquarters has balanced their standard practices with local customer preferences.Which characteristic of the custom clothing operation would be the best evidence of incorporating cultural considerations?​

Accepted Answer

A) ​The clothing has a range of prices for everyday items and for special occasions. 
B) ​Changing booth arrangements allow for separate accommodations for men and women. 
C) ​Local stores carry appropriate amounts of body-covering clothing required by different religious beliefs. 
D) ​The ambiance of the store allows for respectful family and group conversations. 
E) ​The staff members can speak many different local languages to serve customers. 
A) ​The clothing has a range of prices for everyday items and for special occasions. 
B) ​Changing booth arrangements allow for separate accommodations for men and women. 
C) ​Local stores carry appropriate amounts of body-covering clothing required by different religious beliefs. 
D) ​The ambiance of the store allows for respectful family and group conversations. 
E) ​The staff members can speak many different local languages to serve customers.

Question 9

​A group of ceramic artists think that their artwork would be successful in another country.Nothing similar is available in the target country.They have a lot of marketing collateral from their successful efforts in the United States,but most of their home country business comes from word of mouth.Which global strategy is the best pathway for them to adopt?

Accepted Answer

A) ​making a direct investment to collaborate with another art-connected business 
B) ​reusing their current original marketing collateral in the new country 
C) ​starting the word-of-mouth effort by dedicating a website to their products 
D) ​selling their artwork to an export-trading company in the new country 
E) ​starting a publicity tour of art and craft galleries in the new country 
A) ​making a direct investment to collaborate with another art-connected business 
B) ​reusing their current original marketing collateral in the new country 
C) ​starting the word-of-mouth effort by dedicating a website to their products 
D) ​selling their artwork to an export-trading company in the new country 
E) ​starting a publicity tour of art and craft galleries in the new country

Question 10

A company has recently instituted a political risk assessment (PRA)unit that keeps track of situations of international unrest.Which advantage does the new PRA unit offer?​

Accepted Answer

A) ​The PRA pays attention to international events through following social media. 
B) ​The PRA checks the legal situation to see whether charges can be filed against vandals. 
C) ​The PRA collects statistics about the frequency and severity of ongoing events. 
D) ​The PRA evaluates the specific risks to the company's employees and facilities. 
E) ​The PRA promotes peaceful interventions so that business processes are not interrupted. 
A) ​The PRA pays attention to international events through following social media. 
B) ​The PRA checks the legal situation to see whether charges can be filed against vandals. 
C) ​The PRA collects statistics about the frequency and severity of ongoing events. 
D) ​The PRA evaluates the specific risks to the company's employees and facilities. 
E) ​The PRA promotes peaceful interventions so that business processes are not interrupted.

Question 11

The fluctuation in exchange rates results in:

Accepted Answer

A) a country employing additional tariffs and quotas on imports to manage fluctuations. 
B) a nation's currency becoming more or less valuable compared with those of other nations. 
C) the possibility of an economy reaching short-run equilibrium at levels below or above full employment. 
D) a relatively rapid economic growth and periods of relative stagnation or decline. 
A) a country employing additional tariffs and quotas on imports to manage fluctuations. 
B) a nation's currency becoming more or less valuable compared with those of other nations. 
C) the possibility of an economy reaching short-run equilibrium at levels below or above full employment. 
D) a relatively rapid economic growth and periods of relative stagnation or decline.

Question 12

Franchising is a low risk way to enter a foreign market as it offers a proven concept.

Accepted Answer

A) True 
 B)False

Question 13

Match each item with the correct statement below.
-A nation's basic system of transportation networks,communications systems,and energy facilities is known as its _____.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 14

In the United States it is mandatory for firms to inform the customers if the food is grown using genetically modified organisms.

Accepted Answer

A) True 
 B)False

Question 15

Firms often use more than one strategy to enter into foreign markets.

Accepted Answer

A) True 
 B)False

Question 16

What is importing? What are the factors that marketers need to consider while making import decisions?

Accepted Answer

Importing is a form of a global marketin

Question 17

The Italian government imposed duties on products imported from Canada such as automobiles and consumer electronics to raise their prices in the local market and to protect the local companies from competition.This type of trade barrier being used by the Italian government is an example of a(n)_____.

Accepted Answer

A) embargo 
B) protective tariff 
C) import quota 
D) revenue tariff 
A) embargo 
B) protective tariff 
C) import quota 
D) revenue tariff

Question 18

Jiffy peanut butter is a favorite brand and is owned by the J.M.Smucker Company since 2001 when it was purchased from Procter and Gamble.The J.M.Smucker Company believes that peanut butter is universally enjoyed across the globe and does not make any modifications to its marketing strategy when exporting to international markets.Thus,the Jiffy packaging,product line and commercials are standardized with the exception of providing translation in the local country's dominant dialect.The J.M.Smucker Company is utilizing ________ strategy for Jiffy peanut butter.

Accepted Answer

A) ​global marketing 
B) ​multidomestic marketing 
C) ​holistic marketing 
D) ​dominant marketing 
A) ​global marketing 
B) ​multidomestic marketing 
C) ​holistic marketing 
D) ​dominant marketing

Question 19

Which of the following international market entry strategies is most likely to offer a competitive advantage to the firms and is characterized by high levels of involvement and high risk potential?

Accepted Answer

A) Franchising 
B) Sole sourcing 
C) Foreign licensing 
D) International direct investment 
A) Franchising 
B) Sole sourcing 
C) Foreign licensing 
D) International direct investment

Question 20

Which of the following factors is most likely to be included in political environment?

Accepted Answer

A) Inflation levels in different countries 
B) Labor conditions in different countries 
C) Exchange rate fluctuations in a country 
D) Level of natural resources in a country 
A) Inflation levels in different countries 
B) Labor conditions in different countries 
C) Exchange rate fluctuations in a country 
D) Level of natural resources in a country

Revenue tariffs are usually higher than protective tariffs.

Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.

A business school instructor talks about a "generally favorable attitude toward foreign investment." Which factor is most likely to be an obstacle to the American attitude toward foreign investment's being totally favorable?

A simple and inexpensive way for first-time exporters to reach foreign customers is to sell their products to an export trading company.

_____ are trade restrictions that limit the number of units of products in certain categories that can cross a country's boundary for resale.

What is the European Union? What are its goals?

A company has recently instituted a political risk assessment (PRA)unit that keeps track of situations of international unrest.Which advantage does the new PRA unit offer?

The fluctuation in exchange rates results in:

Franchising is a low risk way to enter a foreign market as it offers a proven concept.

Match each item with the correct statement below. -A nation's basic system of transportation networks,communications systems,and energy facilities is known as its _____.

In the United States it is mandatory for firms to inform the customers if the food is grown using genetically modified organisms.

Firms often use more than one strategy to enter into foreign markets.

What is importing? What are the factors that marketers need to consider while making import decisions?

Which of the following international market entry strategies is most likely to offer a competitive advantage to the firms and is characterized by high levels of involvement and high risk potential?

Which of the following factors is most likely to be included in political environment?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 8: Global Marketing

Revenue tariffs are usually higher than protective tariffs.

Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.

A business school instructor talks about a "generally favorable attitude toward foreign investment." Which factor is most likely to be an obstacle to the American attitude toward foreign investment's being totally favorable?​

A simple and inexpensive way for first-time exporters to reach foreign customers is to sell their products to an export trading company.

_____ are trade restrictions that limit the number of units of products in certain categories that can cross a country's boundary for resale.

What is the European Union? What are its goals?

A company has recently instituted a political risk assessment (PRA)unit that keeps track of situations of international unrest.Which advantage does the new PRA unit offer?​

The fluctuation in exchange rates results in:

Franchising is a low risk way to enter a foreign market as it offers a proven concept.

Match each item with the correct statement below. -A nation's basic system of transportation networks,communications systems,and energy facilities is known as its _____.

In the United States it is mandatory for firms to inform the customers if the food is grown using genetically modified organisms.

Firms often use more than one strategy to enter into foreign markets.

What is importing? What are the factors that marketers need to consider while making import decisions?

Which of the following international market entry strategies is most likely to offer a competitive advantage to the firms and is characterized by high levels of involvement and high risk potential?

Which of the following factors is most likely to be included in political environment?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

A business school instructor talks about a "generally favorable attitude toward foreign investment." Which factor is most likely to be an obstacle to the American attitude toward foreign investment's being totally favorable?

A company has recently instituted a political risk assessment (PRA)unit that keeps track of situations of international unrest.Which advantage does the new PRA unit offer?