Exam 8: Global Marketing

Outboard motors that are sold in the United States primarily as recreational products may be sold in a foreign country as basic transportation equipment.Such a practice is an example of product adaptation.

What is foreign licensing? What advantages does it offer over exporting and direct investment?

A global marketing strategy differs from a multidomestic marketing strategy in that the global marketing strategy:

Modifying the control panel of a washing machine to accommodate for those cultures that read from right to left would be considered a form of product invention.

Which agreement was negotiated between the United States and the Dominican Republic and various Central American nations?

Nearly four of every five dollars in the United State's gross domestic product comes from services such as banking,entertainment,business and technical services,retailing,and communications.

Which of the following has led to the success of Toyota,Honda and Kia Motors in the United States?

Manufacturers control marketing and distribution of their products while selling them through an export-trading company.

Match each item with the correct statement below. -_____ is a form of global marketing that involves continuous efforts in marketing a firm's merchandise to customers in other countries.

Walmart is the world's largest private employer and the largest retailer.

Multinationals often employ huge foreign workforces relative to their American staffs.

The agreements that set terms for various aspects of commercial relations with other countries such as the right to conduct business in the treaty partner's domestic market are called _____.

Which of the following trade barriers puts a complete ban on the import of specified products?

U.S.imports mainly include crude oil,machines,consumer electronics,and passenger cars.

A franchisee receives the right to sell the franchiser's products and to use the franchiser's name as well as a variety of marketing,management,and other services.

Match each item with the correct statement below. -A(n)_____ is a contractual agreement in which a wholesaler or retailer agrees to meet the operational requirements of a manufacturer.

Match each item with the correct statement below. -A(n)_____ is a form of trade restriction that imposes a complete ban on the import of specified products.

A strategy for going global through contractual agreements in which the production of goods or services is assigned to local companies is termed as _____.

​You are nervous about expanding your company into China because of recent trade barriers in that country.Specifically,you worry about:

Discuss the ISO certification.