Exam 8: Global Marketing

General Electric,with their business units throughout the world,can best be described as a:

A company that changes its product's package size,price,and promotional message to meet the local market's taste is using a straight extension marketing strategy.

Honda,a Japanese firm,builds a factory in Alabama to make minivans to be marketed in the United States.Which of the following strategies of entering into a foreign market is best represented by this example?

Which of the following firms is ranked as the world's largest marketer in terms of annual sales?

ISO 9000 standards of the International Organization for Standardization sets requirements for:

Governments try to protect the private domestic industries by providing them financial support.Which of the following trade barriers refers to such financial support?

Match each item with the correct statement below. -The _____ is an organization that makes binding decisions in mediating disputes,and reducing trade barriers.

Contractual agreements are less flexible compared to exporting strategies.

The CAFTA-DR is a trade agreement among the United States,Central American nations,and the Dominican Republic.

Tru-Shine is a cleaning company in the United States that offers various cleaning products and services.After gaining popularity in the United States,the company decided to expand its business in other North American nations.The company entered into an agreement with some local cleaning companies in Canada where the local companies would sell its products and services under the same trade name.Tru-Shine also agreed to provide the training and necessary equipments and supplies to the local companies.In this example,the strategy used by Tru-Shine for entering foreign markets is an example of _____.

A nation's size,per capita income,and stage of economic development determine its prospects as a host for international business expansion.

In a countertrade,products of one country are exchanged for products of another instead of cash.

A(n)_____ buys products from domestic producers and resells them abroad.

The United States is the world's largest exporter of _____.

Some of the largest direct investments by foreign companies in the United States have occurred in the automobile industry.

What is a multinational corporation? How have these organizations evolved?

​An online ice cream confection company planned to introduce their products to an international audience,including developing countries,from the beginning.Their original decision was to use the same products and the same promotion strategy for all countries.Which aspect of establishing the business will cause the most concern in developing countries?

The Russian currency is considered a hard currency.

A multidomestic marketing approach brings the advantage of economies of scale to production and marketing activities.

​Several countries on the African continent are disadvantaged by both low per-capita incomes and substandard communications infrastructures.These countries are likely to be poor markets for _____ but good markets for ____.