Little Princess,a California Based Company,is a Creator of Dolls and Other

Little Princess,a California based company,is a creator of dolls and other toys for girls.The company is mainly involved in designing new toys and developing their prototypes.It has signed an agreement with some local toy manufacturers in Europe and North America to manufacture and distribute their toys in the local markets.These contracts are for a specified time period and permit the foreign marketer to distribute goods in a specified geographic area.Which of the following strategies is being used by Little Princess to enter foreign markets?

A) Exporting
B) Direct Investment
C) Foreign licensing
D) Sole sourcing

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