Exam 17: Monopolistic Competition and Advertising

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In the long run, a monopolistically competitive firm will set P = MC.

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Under monopolistic competition, small inefficiencies are the price we pay to get greater variety and innovation.

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A monopolistic competitive firm is able to charge P > MC because its product is slightly different from the product of other firms.

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Persuasive advertising is wasteful advertising and does nothing to affect overall demand for the product.

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Persuasive ads:

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On average, advertising makes consumers worse off by raising prices.

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A monopolistically competitive firm operates where MR = MC.

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Monopolistically competitive firms earn zero profits on average because:

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Which of the following is/are TRUE of monopolistic competition? I. Monopolistic competitive firms do not produce at the minimum of their average cost curves. II. Monopolistic competitive firms produce at the minimum of their average cost curves. III. Monopolistic competitive firms earn higher profits than monopolies.

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Why might the benefits of monopolistic competition outweigh the inefficiencies?

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Sometimes advertising is simply about trying to change our minds. An example of this with respect to Coca-Cola include the following previous slogans: I. The pause that refreshes. II. Coca-Cola hits the spot, for only a nickel you get a lot. III. Things go better with Coca-Cola.

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What are the features that describe monopolistic competition?

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As of 2010 it was more common to see advertisements for the iPad in Berlin than in Virginia. Explain.

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