Exam 7: Managing Strategy and Strategic Planning

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Match the following.You may use a response once,more than once,or not at all. -Aimed at aligning the organization with its environment

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The starting point in formulating strategy is usually ____________________ analysis.

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Credit card and mortgage divisions of banks often get their customers from the bank's commercial loan customers.This is an example of ____ .

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Each business or set of businesses within an organization is frequently referred to as a star business unrelated,or SBU.

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The aircraft engine division of General Electric,which competes with Pratt & Whitney,has its own mission and a strategy that often differs considerably from other parts of the corporation.What is a division such as this called?

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The key to implementing business strategies is integrating different functions.

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____________________ is a strategy in which an organization attempts to gain a competitive advantage by reducing its costs below the costs of competing firms.

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Using the Boston Consulting Group matrix,SBUs are classified on the basis of

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____ strategy refers to a mid-range strategy that attempts to move into new market areas at a deliberate and carefully planned pace.

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Match the following.You may use a response once,more than once,or not at all. -Copy products of others rather than develop new ideas of

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Match the following.You may use a response once,more than once,or not at all. -Differentiation

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Which of the following is an example of one of the Miles and Snow typology classifications for business strategies?

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Turner Broadcasting was looking for a source of movies to show on its various cable television stations.When Turner purchased a movie studio with its vault of old movies,it was an example of a(n)____ diversification strategy.

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Philip Morris markets Marlboro cigarettes,the number-one selling cigarette brand in the world.Outside the United States,Marlboro generates huge profits that Philip Morris uses to support other less successful SBUs.According to the BCG matrix,Marlboro is an example of a

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The ____ strategy is the most conservative approach in the Miles and Snow classifications of business strategies.

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The Windows operating system is used in 90% of the world's PCs.Microsoft has an international

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Match the following.You may use a response once,more than once,or not at all. -Focuses primarily on synergy and competitive advantage

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Special Exercises Electronic Arts (EA)is a video game producer.It makes games for just about any game console,handheld game,PC,and cell phone.Sony makes games only for PlayStation platforms.Acclaim makes games primarily for massive multiplayer online game downloads.EA has the following information to begin a SWOT analysis.Determine whether each statement describes a strength,weakness,opportunity,or threat. -Female gamers have few games that appeal to them.

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Some firms ____________________ by developing their own new products and services within the boundaries of their traditional business operations.

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Strategy formulation is

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