Exam 7: Managing Strategy and Strategic Planning

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According to the Miles and Snow typology,the ____________________ strategy take a mid-range approach and attempts to move into new market areas at a deliberate and carefully planned pace.

(Short Answer)
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Which of the following is NOT one of the strategy types listed in the Miles and Snow typology?

(Multiple Choice)
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Match the following.You may use a response once,more than once,or not at all. -Focuses primarily on markets to enter and how to use resources

(Multiple Choice)
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Yahoo! has a business strategy that creates revenue by selling ads.Yahoo! uses a(n)____ strategy.

(Multiple Choice)
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The concept of product life cycle can be used to choose which strategy is appropriate for a given product at a particular point in time.

(True/False)
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In reality,how do companies using unrelated diversification strategies perform? Why?

(Essay)
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Hershey Foods has essentially restricted its ____________________ to the confectionery business,with a few related activities in other food-processing areas.

(Short Answer)
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Google is a highly successful search engine site.It maintained that expertise and tried to expand into mobile devices.It used a(n)____ strategy.

(Multiple Choice)
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Mercedes-Benz sells high quality automobiles at high prices.It uses a(n)____ strategy.

(Multiple Choice)
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In their book In Search of Excellence,Peters and Waterman found that successful companies "stuck to their knitting." In other words,they concentrated on those things that they do well.To which component of organizational strategy does this idea most directly relate?

(Multiple Choice)
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HealthTex aims its advertising at mothers with children under the age of five.This generic strategy is called a(n)____________________ strategy.

(Short Answer)
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Clorox Corporation owns Kingsford charcoal,Matchlight charcoal lighter,Prime Choice steak sauce,and a restaurant chain.This is an example of ____ diversification.

(Multiple Choice)
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Match the following.You may use a response once,more than once,or not at all. -Miles and Snow defender most closely resembles the BCG

(Multiple Choice)
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AirTran Airlines (formerly ValuJet)has an airplane fleet that is older than those owned by other airlines.This is a potential ____ because it can give the company an image of poor quality or unsafe planes.

(Multiple Choice)
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The founders of Major League Soccer thought their task was to build what they affectionately called a 'soccer nation' in America.When the U.S.women's team won the World Cup in 2015,the finals viewership was larger than that of the final World Series game,final NBA game and final Stanley Cup game.Women are not part of MLS;however,soccer in the U.S.A.is at the ______ stage of the product life cycle?

(Multiple Choice)
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SWOT analysis determines the primary strategy,wages,operations,and tactics in an organization.

(True/False)
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Briefly describe each of Porter's competitive (generic)strategies,and give an original example of how a firm might use each strategy.

(Essay)
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Virtually all large businesses in the United States use ____________________.

(Short Answer)
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Emergent strategies are ineffective and should be avoided.

(True/False)
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A well-conceived strategy addresses three areas ____________________,____________________,and ____________________.

(Short Answer)
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