Exam 7: Managing Strategy and Strategic Planning

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Southwest Airlines gained access to the Atlanta market when it purchased Air Tran.This is an example of a change in Southwest's

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Siemens corporate research earns on average 20 patents a day.The patents give Siemens ____.

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Bic pens work great and sell for about ten cents a pen.Bic uses a(n)____ strategy.

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When an airline uses profits from one region to lower prices in another region it is using

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How will organizational culture affect business strategy implementation?

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According to the BCG matrix,____________________ are businesses that have a high share of a stable market.

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Special Exercises Electronic Arts (EA)is a video game producer.It makes games for just about any game console,handheld game,PC,and cell phone.Sony makes games only for PlayStation platforms.Acclaim makes games primarily for massive multiplayer online game downloads.EA has the following information to begin a SWOT analysis.Determine whether each statement describes a strength,weakness,opportunity,or threat. -Sony games cost less to make.

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Many companies make bead jewelry,but Chamilia is the only one with a licensing agreement with Disney to make beads of Disney characters.The agreement is a(n)____ for Chamilia.

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Assuming an SBU retained its share of the market,how would it be classified if it was a star and its market subsequently became a low-growth market?

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Match the following.You may use a response once,more than once,or not at all. -Global

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Devising successful strategies is a simple task.

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____________________ strategies are those that promote a superior alignment between the organization and its environment and the achievement of strategic goals.

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Forms of diversification include

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When one disposable shaver maker introduced a three-blade shaver,the other introduced three blades within months.They repeated the process with four blades.This is an example of

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A company that stops buying supplies (either manufactured goods or raw materials)from other companies and begins to provide its own supplies has diversified through ____________________ vertical integration.

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Briefly describe business portfolio analysis using the GE Business Screen.

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Match the following.You may use a response once,more than once,or not at all. -Single-product

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An international strategy in which the company manages itself as a collection of domestic markets is called a home replication strategy.

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____ is the component of strategy that indicates what the organization does exceptionally well.

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Effective strategies

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