Exam 7: Managing Strategy and Strategic Planning

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Abercrombie & Fitch uses its ability to manage its supply chain more effectively than most of its competitors to create

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C

Most organizations start out diversified.

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False

MySpace was the first big social network,but headlines about predator dangers created an opportunity for Facebook to arrive as the "safer" place to network.The safe perception of Facebook is a(n)

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Wounded Warrior Project spends a lot of money telling the stories of wounded veterans.There are many nonprofits helping veterans,but WWP is the most well known with celebrity involvement and advertising.WWP is using a ____ strategy.

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In general,when the level of competitive rivalry,the power of suppliers and buyers,and the possibility of substitutes and new entrants are all low,an industry has relatively few opportunities and numerous threats.

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Developing a(n)____________________ strategy is far more complex than developing a domestic one.

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Special Exercises Electronic Arts (EA)is a video game producer.It makes games for just about any game console,handheld game,PC,and cell phone.Sony makes games only for PlayStation platforms.Acclaim makes games primarily for massive multiplayer online game downloads.EA has the following information to begin a SWOT analysis.Determine whether each statement describes a strength,weakness,opportunity,or threat. -Microsoft Xbox enables downloadable games.

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Which of the following is NOT an advantage inherent in related diversification?

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Special Exercises Electronic Arts (EA)is a video game producer.It makes games for just about any game console,handheld game,PC,and cell phone.Sony makes games only for PlayStation platforms.Acclaim makes games primarily for massive multiplayer online game downloads.EA has the following information to begin a SWOT analysis.Determine whether each statement describes a strength,weakness,opportunity,or threat. -EA has cutting-edge effects and graphics.

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Dell was once a dominant brand in the PC market,commanding high prices.Now Dell is sold in Wal-Mart.This strategy is called

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____________________ compete in dozens or even hundreds of markets.

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Ralston-Purina's products include a number of old standbys,but a large percentage of its revenues comes from products that did not exist five years ago.Ralston-Purina's approach represents a prospector strategy.

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Companies should invest carefully and monitor closely a ____,which is a product that has a small share of a growing market.

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Match the following.You may use a response once,more than once,or not at all. -How the organization will use its people,money,etc.

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Chaparral Steel is so efficient in its steel production and casting processes that it is the only U.S.steel producer that regularly exports its products to Japan.This is an example of Chaparral Steel's

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3M is a highly innovative firm that is constantly seeking new markets and is oriented toward growth and taking risks.It uses a(n)____ strategy.

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In the Miles and Snow typology,the ____________________ strategy has no consistent strategic approach.

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______ is(are)used to promote products or services and the overall public image of the organization.

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Match the following.You may use a response once,more than once,or not at all. -Unrelated diversification

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Fort Howard Paper Company has a cost-saving manufacturing process that its competitors cannot imitate.Fort Howard Paper enjoys

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