Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Enron's Chief Financial Officer Andrew Fastow was indicted and then pleaded guilty on a charges of securities fraud in the Enron case and was accused of enriching himself and his family at the company's expense.Fastow,in his tenure with Enron,acted

code of ethics refers to

systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility is referred to as

of the following are reasons for the state of perceived ethical business conduct EXCEPT:

groups primarily served by a firm exhibiting stakeholder responsibility include

idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

social audit refers to

3M,the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

3M Scotchgard Photo -Western Digital,the Irvine,California-based maker of disk drives,recalled about 400,000 of its hard drives because of a faulty internal chip.The chip will not affect the disk drive motor until after six to twelve months of use.This delay in the problem's appearance means that many consumers would not think to blame the disk drive manufacturer.But,instead of taking the less expensive route of remaining quiet about the problem,Western Digital chose to offer replacement disk drives for all the disk drives that had the faulty chip.This action is an example of ________.

the use of the Internet grows around the world,there must be as easy an exchange of ideas and information as possible between countries.One important issue is opt-in versus opt-out.In general,European websites have opt-in policies while U.S.websites have opt-out policies.Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included.Europeans believe it is unethical to invade someone's privacy.Americans are not nearly as protective of their right to privacy.What ethical factor is illustrated by this example?

Which of the following statements describes one of the major reasons codes of ethics are violated?

Investors should understand that when purchasing stock,the principle of __________ is in effect.It behooves investors to do research on the company,so they will make a wise purchase.

Cause marketing refers to

Conducting business in a way that protects the natural environment while making economic progress is referred to as

paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly,soy-based paint (even though it costs more)would be practicing

Avon Ad -Consider the Avon ad above.Avon has already donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko^® exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

Arrowhead^® Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30% less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in __________.

Describe the three major concepts of social responsibility.

fast food restaurants,including Burger King,McDonald's,and Wendy's,no longer use STYROFOAM™ containers (which do not degrade as quickly as paper in a landfill)for packaging their products.Rather,these firms wrap their burgers in recycled paper wrappers,containers,and bags.These fast-food restaurants are practicing

Figure 4-4 -There are three concepts of social responsibility,each relating to particular constituencies.According to Figure 4-4 above,"B" represents __________ responsibility.