Exam 4: Ethical and Social Responsibility for Sustainable Marketing

owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word on her friend's computer.This activity is

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin.According to the book,"Body parts are bought and sold for medical research,diagnostics,and therapies.They are marketed to museums and personal collectors.And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers.Blood has become one of the most valuable commodities on Earth.While petroleum sells for $100 a barrel,an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Societal responsibility refers to

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.Cadbury worked with its lead partner,World Vision Ghana,to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.In the spring of 2009,Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online.Each entry represented one bicycle part and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana-5,000 in total-is helping thousands of kids get to school and get a head start on a brighter future.The is an example of

personal moral philosophy of utilitarianism underlies the economic tenets of

China is the world's largest tobacco-producing country and has 300 million smokers.Approximately 700,000 Chinese die annually from smoking-related illnesses.This figure is expected to rise to more than 2 million by 2025.China restricts tobacco imports.U.S.trade negotiators advocate free trade,thus allowing U.S.tobacco companies to market their products in China.The U.S.trade negotiators are acting

Copyrights,trademarks,and patents are

3M company stopped production of a chemical it had made for over 40 years when tests showed the chemical could be harmful in large doses,even though the products in which it was used had no known harmful health or environmental effect.This is an example of

Recently,a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed.Its design could be made and sold for $49.Cosco rushed the chair into production to beat its competition before it was properly safety-tested.When some children were injured as a result of this chair,Cosco denied culpability.The firm said that only a few consumers had had any trouble with the chair-and probably didn't assemble them correctly.Most consumers,however,were very satisfied with the chair and had no problems with it.Cosco's actions exemplify which of the following philosophies?

supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Caveat emptor refers to

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as ___________.

Which of the following statements concerning cause marketing is MOST accurate?

Explain how Anheuser-Busch acts with societal responsibility.

social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.The five steps of the audit are: (1)recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors; (2)identification of social responsibility causes or programs consistent with the company's mission; (3)determination of organizational objectives and priorities for programs and activities it will undertake; (4)specification of the type and amount of resources necessary to achieve social responsibility objectives; and (5)

Anheuser-Busch is trying to meet the needs of a very diverse group: its customers who drink beer,environmentalists,ABRC,shareholders,and underage children who might think "drinking is cool." The primary reason for its desire to satisfy these needs is consistent with the idea of social responsibility because

Stakeholder responsibility refers to