Question 1

Identify and describe the two types of personal moral philosophy.

Accepted Answer

Ultimately,ethical choices are based on

Question 2

Whistle-blowers refer to

Accepted Answer

A)  employees who are simultaneously employed by competing firms and who trade company secrets. 
B)  employees who blackmail or extort money from their employers. 
C)  employees who are coerced by their employers to participate in illegal or unethical activities. 
D)  customers who report unethical or illegal actions of the firms that market the offerings they bought. 
E)  employees who report unethical or illegal actions of their employers. 
A)  employees who are simultaneously employed by competing firms and who trade company secrets. 
B)  employees who blackmail or extort money from their employers. 
C)  employees who are coerced by their employers to participate in illegal or unethical activities. 
D)  customers who report unethical or illegal actions of the firms that market the offerings they bought. 
E)  employees who report unethical or illegal actions of their employers.

Question 3

personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Accepted Answer

A)  social responsibility 
B)  moral idealism 
C)  utilitarianism 
D)  hedonism 
E)  religion 
A)  social responsibility 
B)  moral idealism 
C)  utilitarianism 
D)  hedonism 
E)  religion

Question 4

Anheuser-Busch's commitment preserving the natural environment caused Fortune magazine to rank it among the top companies for __________.

Accepted Answer

A)  utilitarianism 
B)  social responsibility 
C)  moral idealism 
D)  green marketing 
E)  cause marketing 
A)  utilitarianism 
B)  social responsibility 
C)  moral idealism 
D)  green marketing 
E)  cause marketing

Question 5

Transparency International is an organization that

Accepted Answer

A)  monitors how developed nations deal with developing nations. 
B)  establishes procedures for ethical international business based on the ISO 7000 Code of Conduct. 
C)  monitors and ranks nations worldwide according to their perceived use of bribery. 
D)  creates an acceptable international code of ethics. 
E)  makes sure federal, state, and local governments in the United States abide by the Consumer Bill of Rights. 
A)  monitors how developed nations deal with developing nations. 
B)  establishes procedures for ethical international business based on the ISO 7000 Code of Conduct. 
C)  monitors and ranks nations worldwide according to their perceived use of bribery. 
D)  creates an acceptable international code of ethics. 
E)  makes sure federal, state, and local governments in the United States abide by the Consumer Bill of Rights.

Question 6

obligation organizations have to (1)the preservation of ecological environment and (2)the general public is referred to as _________.

Accepted Answer

A)  social responsibility 
B)  stakeholder responsibility 
C)  benefit marketing 
D)  societal responsibility 
E)  profit responsibility 
A)  social responsibility 
B)  stakeholder responsibility 
C)  benefit marketing 
D)  societal responsibility 
E)  profit responsibility

Question 7

2001,six executives of Tyson Foods,one of the world's largest poultry,beef,and pork processors,were arrested for the illegal smuggling of undocumented foreign workers into the U.S.to work at Tyson plants.Based on this information,one could conclude that Tyson's violations are the result of __________,one of the major reasons why some company employees engage in ethical behavior.

Accepted Answer

A)  a mission statement that is too broad 
B)  the absence of a written core values statement 
C)  the absence of whistle-blowers 
D)  top management's behavior 
E)  the absence of a stakeholder code of ethics 
A)  a mission statement that is too broad 
B)  the absence of a written core values statement 
C)  the absence of whistle-blowers 
D)  top management's behavior 
E)  the absence of a stakeholder code of ethics

Question 8

prominent personal moral philosophies that have direct bearing on marketing practice are

Accepted Answer

A)  existentialism and pragmatism. 
B)  pragmatism and idealism. 
C)  moral idealism and utilitarianism. 
D)  social responsibility and personal ethics. 
E)  moral behaviorism and secular ethics. 
A)  existentialism and pragmatism. 
B)  pragmatism and idealism. 
C)  moral idealism and utilitarianism. 
D)  social responsibility and personal ethics. 
E)  moral behaviorism and secular ethics.

Question 9

marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Accepted Answer

A)  societal norms. 
B)  societal mores. 
C)  business cultures. 
D)  fair trade practices. 
E)  corporate values. 
A)  societal norms. 
B)  societal mores. 
C)  business cultures. 
D)  fair trade practices. 
E)  corporate values.

Question 10

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A)  The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility. 
B)  Organizations are part of a larger society and are accountable to that society for their actions. 
C)  Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors. 
D)  The duty of an organization is most easily understood at the societal responsibility level. 
E)  Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system. 
A)  The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility. 
B)  Organizations are part of a larger society and are accountable to that society for their actions. 
C)  Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors. 
D)  The duty of an organization is most easily understood at the societal responsibility level. 
E)  Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system.

Question 11

Figure 4-2
Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine

Question 12

right to be heard means that

Accepted Answer

A)  the U.S. Department of Commerce has the right to hear consumer complaints. 
B)  the American Marketing Association has the right to discipline marketers based on customer complaints. 
C)  consumers should have access to public policy makers regarding complaints about products and services. 
D)  companies should have access to public policy makers regarding complaints about fraudulent consumer practices. 
E)  consumers should have access to public policy makers regarding new product ideas. 
A)  the U.S. Department of Commerce has the right to hear consumer complaints. 
B)  the American Marketing Association has the right to discipline marketers based on customer complaints. 
C)  consumers should have access to public policy makers regarding complaints about products and services. 
D)  companies should have access to public policy makers regarding complaints about fraudulent consumer practices. 
E)  consumers should have access to public policy makers regarding new product ideas.

Question 13

Securities and Exchange Commission (SEC)works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators a better financial picture than they really have.Yet,in the end,it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.

Accepted Answer

A)  modus operandi 
B)  caveat emptor 
C)  de facto marketing 
D)  cest la vie 
E)  anguis in herba 
A)  modus operandi 
B)  caveat emptor 
C)  de facto marketing 
D)  cest la vie 
E)  anguis in herba

Question 14

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

Accepted Answer

A)  utopian responsibility. 
B)  moral idealism. 
C)  social responsibility. 
D)  cause marketing strategy. 
E)  profit responsibility. 
A)  utopian responsibility. 
B)  moral idealism. 
C)  social responsibility. 
D)  cause marketing strategy. 
E)  profit responsibility.

Question 15

did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Accepted Answer

Before the 1960s,the legal concept of ca

Question 16

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Accepted Answer

These behaviors appear to be influenced

Question 17

Which of the following statements best describes a whistle-blower?

Accepted Answer

A)  An employee is unhappy because his company is downsizing. 
B)  An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat. 
C)  A salesperson for a hardware wholesaler tries to sell insurance to his regular customers in order to earn some extra income. 
D)  An employee loses his/her retirement fund due to a downturn in the stock market. 
E)  An employee spends the afternoon studying at work for her test rather than counting inventory as she was supposed to be doing. 
A)  An employee is unhappy because his company is downsizing. 
B)  An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat. 
C)  A salesperson for a hardware wholesaler tries to sell insurance to his regular customers in order to earn some extra income. 
D)  An employee loses his/her retirement fund due to a downturn in the stock market. 
E)  An employee spends the afternoon studying at work for her test rather than counting inventory as she was supposed to be doing.

Question 18

key difference between cause marketing and a charitable contribution is

Accepted Answer

A)  a charitable contribution provides an organization with a lower tax deduction. 
B)  there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year. 
C)  charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases. 
D)  cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions. 
E)  there is essentially no difference between a charitable contribution and cause marketing. 
A)  a charitable contribution provides an organization with a lower tax deduction. 
B)  there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year. 
C)  charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases. 
D)  cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions. 
E)  there is essentially no difference between a charitable contribution and cause marketing.

Question 19

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Accepted Answer

A)  demarketing. 
B)  triple-top line marketing. 
C)  preemptive compliance. 
D)  green marketing. 
E)  cause marketing. 
A)  demarketing. 
B)  triple-top line marketing. 
C)  preemptive compliance. 
D)  green marketing. 
E)  cause marketing.

Question 20

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Accepted Answer

A)  get as much as they can for their money 
B)  support cause marketing efforts 
C)  reveal any and all pertinent personal information 
D)  act ethically and responsibly 
E)  seek products without ISO 14000 
A)  get as much as they can for their money 
B)  support cause marketing efforts 
C)  reveal any and all pertinent personal information 
D)  act ethically and responsibly 
E)  seek products without ISO 14000

Identify and describe the two types of personal moral philosophy.

Whistle-blowers refer to

personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Anheuser-Busch's commitment preserving the natural environment caused Fortune magazine to rank it among the top companies for __________.

Transparency International is an organization that

obligation organizations have to (1)the preservation of ecological environment and (2)the general public is referred to as _________.

prominent personal moral philosophies that have direct bearing on marketing practice are

marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Which of the following statements about social responsibility is most accurate?

Figure 4-2 Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

right to be heard means that

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Which of the following statements best describes a whistle-blower?

key difference between cause marketing and a charitable contribution is

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Identify and describe the two types of personal moral philosophy.

Whistle-blowers refer to

personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Anheuser-Busch's commitment preserving the natural environment caused Fortune magazine to rank it among the top companies for __________.

Transparency International is an organization that

obligation organizations have to (1)the preservation of ecological environment and (2)the general public is referred to as _________.

prominent personal moral philosophies that have direct bearing on marketing practice are

marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Which of the following statements about social responsibility is most accurate?

Figure 4-2 Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

right to be heard means that

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Which of the following statements best describes a whistle-blower?

key difference between cause marketing and a charitable contribution is

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters