Question 1

Economic espionage includes such activities as _________.

Accepted Answer

A)  two firms hiring the same musician to write their company jingle 
B)  hiring people who ever worked in an executive capacity at a competitor's firm, especially if they didn't have a noncompete clause 
C)  offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible 
D)  searching through a competitor's trash 
E)  marrying someone who works for a competitor in an executive position 
A)  two firms hiring the same musician to write their company jingle 
B)  hiring people who ever worked in an executive capacity at a competitor's firm, especially if they didn't have a noncompete clause 
C)  offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible 
D)  searching through a competitor's trash 
E)  marrying someone who works for a competitor in an executive position

Question 2

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Accepted Answer

The four ways can be determined by placi

Question 3

American Marketing Association Statement of Ethics identifies six key aspirational ethical values.These include: _________,responsibility,fairness,respect,openness,and citizenship.

Accepted Answer

A)  diversity 
B)  integrity 
C)  honesty 
D)  perseverance 
E)  charity 
A)  diversity 
B)  integrity 
C)  honesty 
D)  perseverance 
E)  charity

Question 4

Social responsibility refers to

Accepted Answer

A)  a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B)  a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. 
C)  a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights. 
D)  the view that organizations are part of a larger society and are accountable to that society for their actions. 
E)  a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome. 
A)  a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B)  a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. 
C)  a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights. 
D)  the view that organizations are part of a larger society and are accountable to that society for their actions. 
E)  a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.

Question 5

employee who reports illegal accounting procedures is an example of a(n)

Accepted Answer

A)  crony. 
B)  scab. 
C)  whistle-blower. 
D)  corporate snitch. 
E)  ombudsman. 
A)  crony. 
B)  scab. 
C)  whistle-blower. 
D)  corporate snitch. 
E)  ombudsman.

Question 6

former sales representatives of Amgen,a biotech company,alleged the company strongly encouraged its sales force to search confidential medical records in physician's offices in an attempt to find names of patients that would benefit from the use of Amgen's drug Enbrel,a treatment for psoriasis.After reporting this practice,these two people sued Amgen,claiming they did not go along with the scheme because they objected to it as being unethical.Soon after,one of the reps was fired and the other resigned after receiving a poor performance review.These two people are

Accepted Answer

A)  scabs. 
B)  cronies. 
C)  whistle-blowers. 
D)  contrarians. 
E)  ombudsmen. 
A)  scabs. 
B)  cronies. 
C)  whistle-blowers. 
D)  contrarians. 
E)  ombudsmen.

Question 7

3M Scotchgard Photo
-owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of _________.

Accepted Answer

A)  altruism. 
B)  utilitarianism. 
C)  existentialism. 
D)  moral idealism. 
E)  socialism. 
A)  altruism. 
B)  utilitarianism. 
C)  existentialism. 
D)  moral idealism. 
E)  socialism.

Question 8

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Accepted Answer

A)  reflects the will of the largest or most powerful minority. 
B)  is determined by the largest generational group at a given point in time. 
C)  becomes the basis of all legislation-federal, state, and local-in societies around the world. 
D)  expresses the diverse backgrounds of a nation's subcultures. 
E)  dictates what is morally right and just. 
A)  reflects the will of the largest or most powerful minority. 
B)  is determined by the largest generational group at a given point in time. 
C)  becomes the basis of all legislation-federal, state, and local-in societies around the world. 
D)  expresses the diverse backgrounds of a nation's subcultures. 
E)  dictates what is morally right and just.

Question 9

of the following are addressed by an organization's code of ethics EXCEPT:

Accepted Answer

A)  the dress, sayings, and work manner of employees. 
B)  contributions to political parties and government officials. 
C)  customer and supplier relationships. 
D)  accurate recordkeeping. 
E)  conflicts of interest. 
A)  the dress, sayings, and work manner of employees. 
B)  contributions to political parties and government officials. 
C)  customer and supplier relationships. 
D)  accurate recordkeeping. 
E)  conflicts of interest.

Question 10

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)to be informed; (3)__________; and (4)to be heard.

Accepted Answer

A)  to have legal representation in a court of law 
B)  to exchange or return products within a reasonable period of time 
C)  to choose 
D)  to demand "rain checks" if advertised goods are out of stock 
E)  to be compensated for product defects 
A)  to have legal representation in a court of law 
B)  to exchange or return products within a reasonable period of time 
C)  to choose 
D)  to demand "rain checks" if advertised goods are out of stock 
E)  to be compensated for product defects

Question 11

Sustainable development refers to

Accepted Answer

A)  placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success. 
B)  global economies that are slowly moving from an agrarian-base to an industrial base. 
C)  adhering to worldwide standards for environmental quality and green marketing practices. 
D)  marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
E)  conducting business in a way that protects the natural environment while making economic progress. 
A)  placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success. 
B)  global economies that are slowly moving from an agrarian-base to an industrial base. 
C)  adhering to worldwide standards for environmental quality and green marketing practices. 
D)  marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
E)  conducting business in a way that protects the natural environment while making economic progress.

Question 12

unauthorized use of intellectual property can severely affect the owners of that property.This practice also

Accepted Answer

A)  levels the playing ground for developing nations by eliminating years of research time. 
B)  accelerates innovation in that industry, as new and improved offerings enter the marketplace. 
C)  has a negative impact on the economy through the loss of jobs, royalties, wages, or tax revenue. 
D)  has a positive impact on an entire nation's cultural value system. 
E)  ensures that the prices to consumers are minimized as a result of increased competition. 
A)  levels the playing ground for developing nations by eliminating years of research time. 
B)  accelerates innovation in that industry, as new and improved offerings enter the marketplace. 
C)  has a negative impact on the economy through the loss of jobs, royalties, wages, or tax revenue. 
D)  has a positive impact on an entire nation's cultural value system. 
E)  ensures that the prices to consumers are minimized as a result of increased competition.

Question 13

refer to

Accepted Answer

A)  a specific set of behaviors a given society considers ethical. 
B)  society's values and standards that are enforceable in the courts. 
C)  the agreed upon codes of behavior for a given nation, community, religious group, or family. 
D)  written documentation of a prescribed set of attitudes, beliefs, and values. 
E)  a code of ethics that defines what may be done in specific business circumstances. 
A)  a specific set of behaviors a given society considers ethical. 
B)  society's values and standards that are enforceable in the courts. 
C)  the agreed upon codes of behavior for a given nation, community, religious group, or family. 
D)  written documentation of a prescribed set of attitudes, beliefs, and values. 
E)  a code of ethics that defines what may be done in specific business circumstances.

Question 14

Although research shows consumers are sensitive to ecological issues,they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may (1)be unwilling to sacrifice convenience and pay higher prices to protect the environment,and (2)

Accepted Answer

A)  be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive, indicating that they are of lesser quality. 
B)  lack the knowledge to make informed decisions dealing with the purchase, use, and disposition of products. 
C)  believe that protecting the environment in one area actually can create disruptions in another areas. 
D)  believe that ecological issues are still a matter of opinion even within the scientific community itself. 
E)  believe that public sentiment toward ecological issues has now reached a consensus-in today's economic downturn, jobs are more important than environmental issues. 
A)  be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive, indicating that they are of lesser quality. 
B)  lack the knowledge to make informed decisions dealing with the purchase, use, and disposition of products. 
C)  believe that protecting the environment in one area actually can create disruptions in another areas. 
D)  believe that ecological issues are still a matter of opinion even within the scientific community itself. 
E)  believe that public sentiment toward ecological issues has now reached a consensus-in today's economic downturn, jobs are more important than environmental issues.

Question 15

residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner that would benefit the organization but not society.In short,Exxon did not demonstrate

Accepted Answer

A)  social responsibility. 
B)  value consciousness. 
C)  green marketing. 
D)  profit responsibility. 
E)  cause marketing. 
A)  social responsibility. 
B)  value consciousness. 
C)  green marketing. 
D)  profit responsibility. 
E)  cause marketing.

Question 16

FTC is concerned about the amount of personal information that is collected through websites because the consumer is not made aware of how this information is being used.Over 92 percent of websites collect personal information,yet only about __________ make their customers aware of how that information is being used.

Accepted Answer

A)  one-quarter 
B)  one-third 
C)  one-half 
D)  two-thirds 
E)  three-quarters 
A)  one-quarter 
B)  one-third 
C)  one-half 
D)  two-thirds 
E)  three-quarters

Question 17

Green marketing refers to

Accepted Answer

A)  the purchasing of products from producers whose farming practices are Fair Trade certified. 
B)  the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. 
C)  the marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
D)  the marketing of products that have in no way been altered or reprocessed by artificial means. 
E)  the marketing of those products made exclusively from recycled materials. 
A)  the purchasing of products from producers whose farming practices are Fair Trade certified. 
B)  the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. 
C)  the marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
D)  the marketing of products that have in no way been altered or reprocessed by artificial means. 
E)  the marketing of those products made exclusively from recycled materials.

Question 18

Profit responsibility refers to

Accepted Answer

A)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
B)  the view that an organization has an obligation to those who can affect the achievement of its objectives. 
C)  the concept that no expansion or additional research and development will occur until a company is making a profit. 
D)  the idea that organizations are part of a larger society and are accountable to that society for their actions. 
E)  the duty of a firm to maximize profits for its owners or stockholders. 
A)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
B)  the view that an organization has an obligation to those who can affect the achievement of its objectives. 
C)  the concept that no expansion or additional research and development will occur until a company is making a profit. 
D)  the idea that organizations are part of a larger society and are accountable to that society for their actions. 
E)  the duty of a firm to maximize profits for its owners or stockholders.

Question 19

code of ethics is a formal statement of ethical principles and

Accepted Answer

A)  legal restrictions. 
B)  rules of conduct. 
C)  cultural values 
D)  core values. 
E)  moral laws. 
A)  legal restrictions. 
B)  rules of conduct. 
C)  cultural values 
D)  core values. 
E)  moral laws.

Question 20

Coke-Pepsi Photo
-Consider the Coke-Pepsi photo above.Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price.When asked this question in an online survey,__________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

Accepted Answer

A)  15 
B)  36 
C)  52 
D)  67 
E)  89 
A)  15 
B)  36 
C)  52 
D)  67 
E)  89

Economic espionage includes such activities as _________.

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

American Marketing Association Statement of Ethics identifies six key aspirational ethical values.These include: _________,responsibility,fairness,respect,openness,and citizenship.

Social responsibility refers to

employee who reports illegal accounting procedures is an example of a(n)

3M Scotchgard Photo -owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of _________.

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

of the following are addressed by an organization's code of ethics EXCEPT:

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)to be informed; (3)__________; and (4)to be heard.

Sustainable development refers to

unauthorized use of intellectual property can severely affect the owners of that property.This practice also

refer to

Although research shows consumers are sensitive to ecological issues,they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may (1)be unwilling to sacrifice convenience and pay higher prices to protect the environment,and (2)

Green marketing refers to

Profit responsibility refers to

code of ethics is a formal statement of ethical principles and

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Economic espionage includes such activities as _________.

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

American Marketing Association Statement of Ethics identifies six key aspirational ethical values.These include: _________,responsibility,fairness,respect,openness,and citizenship.

Social responsibility refers to

employee who reports illegal accounting procedures is an example of a(n)

3M Scotchgard Photo -owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of _________.

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

of the following are addressed by an organization's code of ethics EXCEPT:

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)to be informed; (3)__________; and (4)to be heard.

Sustainable development refers to

unauthorized use of intellectual property can severely affect the owners of that property.This practice also

refer to

Although research shows consumers are sensitive to ecological issues,they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may (1)be unwilling to sacrifice convenience and pay higher prices to protect the environment,and (2)

Green marketing refers to

Profit responsibility refers to

code of ethics is a formal statement of ethical principles and

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters