Exam 4: Ethical and Social Responsibility for Sustainable Marketing

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman.To ensure that companies they recommend are reliable,HomeWorRx checks the business licenses,insurance coverages,Better Business Bureau records,and three trade references.The recommended home service company also has to agree to a(n)__________,which includes maintaining professionalism and guaranteeing the quality of its work.

code of ethics is a formal statement of rules of conduct and

Moral idealism refers to a personal moral philosophy that

Which of the following is a socializing force that dictates what is morally right and just?

Which of the following statements accurately distinguishes between laws and ethics?

did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

recent poll by Environics International,a public-opinion research firm,found that 67 percent of North Americans are willing to boycott products on ethical grounds.This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts.Which of the following statements describes a conclusion that should be drawn from this information?

duty of a firm to maximize profits for its owners or stockholders is referred to as _________.

Children's Online Privacy Protection Act (1998)is a law designed to protect consumers' right to

Ultimately,ethical choices are based on

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n)

Which of the following statements about consumer ethics is most accurate?

is the difference between standard charitable contributions and cause marketing?

Toysmart.com filed for bankruptcy in June 2000,it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party.People who had purchased products from Toysmart and were a part of its database were upset when they learned their private information was being treated as property that was for sale.These customers believed that according to the Consumer Bill of Rights,they should know how their private information would be used.In other words,Toysmart's former customers had a right to

of the following are examples of economic espionage EXCEPT:

MasterCard International links usage of its card with fund raising for institutions that combat cancer,heart disease,child abuse,and muscular dystrophy.MasterCard gives a modest percentage of charges from its credit card charges to the institutions.What is this called and how does it affect cardholders' behavior?

Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn into the doll's motorized mouth.However,despite extensive testing,the doll was found to "eat" the child's hair and was subsequently recalled and discontinued.Mattel discontinued the item because of consumers' right to

Corporate culture refers to

Practices that include filing warranty claims after the claim period,misredeeming coupons,and making fraudulent returns of merchandise are examples of