Exam 4: Ethical and Social Responsibility for Sustainable Marketing

American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Describe the difference between ethics and laws

set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Explain the difference between societal culture and business culture.

Recently,a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed.Its design could be made and sold for $49.The marketing manager,in consultation with other middle managers,decided to have the prototypes checked out by Cosco employees who had small children.This was the only product testing performed on the product.Before Cosco pulled the unsafe chair from the market,several children were injured and some died as a result of using the chair.Cosco was charged with being unconcerned about consumers' right to

Which of the following is considered one of the major factors that influences ethical behavior?

clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

3M Scotchgard Photo -According to the personal moral philosophy of __________,if the benefits exceed the costs,the behavior is ethical.

Ethics refers to the

Which of the following is an example of green marketing?

Which of the following statements about consumer ethics is most accurate?

Which of the following statements best describes the activities of a whistle-blower?

legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

moral principles and values that govern the actions and decisions of an individual or group are referred to as

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

shopping on the Internet,most consumers assume the personal information they give out is confidential.Subscribers to America Online (AOL)were upset when AOL proposed giving member information to partners without telling them.This is related most directly to consumers' right to

recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

though his business is very small,the owner of a LAN center wants to follow the American Marketing Association Statement of Ethics.Every month there is a "company cookout." At the end of the meal,the employee (from president to members of the cleaning staff)who had the best idea for improving the center is honored and given a $25.00 gift certificate plus a T-shirt that reads,"Great Minds Think Like Me." This action exhibits which key AMA ethical value?